Virtual Paid Media Manager

This is a fully remote position, open to applicants in Ecuador, +4 more states.

📋 Description

• Create and oversee paid advertising strategies focused on conversions, primarily utilizing Meta Ads, including Facebook and Instagram.

• Establish, track, and enhance Meta Ads campaigns to boost essential metrics such as CPL, cost per booked call, CTR, CPC, conversion rate, and ROAS.

• Ensure precise tracking through Meta Pixel, Conversions API, UTMs, Google Tag Manager, and HubSpot.

• Craft engaging ad copy and collaborate with the design team to produce impactful creative assets.

• Implement A/B testing for ads, landing pages, lead forms, audience targeting, and segmentation.

• Investigate and identify target audiences and key segments aligned with Valatam’s Ideal Customer Profile (ICP).

• Evaluate campaign data and generate performance reports, providing actionable insights and recommendations for optimization.

• Enhance strategy by incorporating Google Ads and LinkedIn Ads campaigns as necessary.

⛳️ Requirements

• Proficient in C1 or C2 English and professional Spanish.

• Minimum of 3 years of experience in paid media.

• Solid hands-on experience in managing Meta Ads lead generation campaigns.

• Demonstrated success in generating qualified leads or booked appointments.

• Advanced understanding of Meta Ads Manager, including campaign structures, targeting, retargeting, bidding, attribution, and budget optimization.

• Proven experience in enhancing CPL, cost per appointment, conversion rate, and lead quality.

• Familiarity with Meta Pixel, Conversions API, UTMs, Google Tag Manager, and CRM platforms, preferably HubSpot.

• Strong skills in A/B testing, data analysis, and reporting.

• Experience with B2B campaigns aimed at the United States or Canada is highly preferred.

• Knowledge of Google Ads and LinkedIn Ads is an advantage.

• A reliable home office setup, stable internet connection, and backup internet access are required.

🏝️ Benefits

• Hourly rate equivalent to USD $1472 – $1840/month, based on experience.

• Annual salary increases.

• Discretionary bonuses.

• 5 Holidays as paid time off (PTO).

• 10 self-care days.

• Monthly stipend for medical insurance (post-induction).

• Birthday and anniversary bonuses, along with a gym/wellness allowance.

• Unlimited access to online fitness classes, company events, and Christmas celebrations.