PPC Specialist – 12 Month Contract

This is a fully remote position, open to applicants in United Kingdom, +1 more state.

📋 Description

• Develop, monitor, analyze, and enhance pay-per-click campaigns across Google Search Ads, Performance Max, and Microsoft Ads in various geographic locations.

• Evaluate campaign performance to uncover optimization opportunities and increase lead volume.

• Review, enhance, and craft ad copy to boost CTR, quality score, and ad relevance.

• Oversee ad copy modifications through the Compliance sign-off procedure.

• Experiment with and implement smart bidding strategies like Target IS, Target ROAS, and tCPA.

• Execute campaign management with a focus on precision and error prevention.

• Collaborate with the broader marketing team to coordinate campaign landing pages.

• Ensure high-quality data and business intelligence through precise campaign trafficking.

• Monitor daily, weekly, and monthly KPIs to pinpoint areas for improvement.

• Regularly present performance insights to management through various dashboards.

• Generate reports that encompass CTR, CPC, lead CVR, and other essential metrics.

• Liaise with BI, UX, and web analytics specialists.

⛳️ Requirements

• Proficiency in Google Ads is essential; experience with Microsoft Ads is advantageous.

• Familiarity with Ad Editors for bulk modifications.

• Competence in keyword research.

• Experience with Google Analytics or a comparable web analytics tool.

• Highly skilled in Excel / Google Sheets.

• Background in using competitor monitoring and business intelligence tools.

• Experience with Google Ads AI/automation/scripts is a plus.

• Minimum of 3 years of practical PPC experience in a high-volume B2C or agency setting.

• Experience in the financial services industry is highly desirable but not mandatory.

• Exceptional written and verbal communication and presentation abilities.

• Strong attention to detail.

• Motivated, passionate, and innovative mindset.

• High energy and enthusiasm.

• Ability to adapt to change in a fast-paced, dynamic, and flexible environment.

• Strong organizational skills.

• Professional demeanor.

• Positive attitude and a proactive approach.

• Commercial and business insight.

• Based in the UK or Ireland.

🏝️ Benefits

• Exciting career advancement opportunities – our business is global and expanding, offering endless possibilities.

• Start-up atmosphere, fast-paced, and innovative environment – backed by a global leader.

• Enhance your skill set – our team comprises the best in the industry, providing ample learning opportunities. We look forward to learning from you as well!

• Flexible work arrangements: Option to work from home and/or the office (the choice is yours!).

• Growth prospects: Stay at the forefront with ongoing learning.

• Inclusive culture: Join a diverse, collaborative NFS team!

• Generous holiday allowance – 25 days of annual leave.

• Highly competitive salary – we’re willing to invest in top talent!