Virtual Assistant – Performance Marketing Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee and enhance advertising campaigns across **Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Meta (Facebook & Instagram), TikTok Shop & TikTok Ads, Google Ads (Search, Shopping, YouTube, Performance Max), Reddit Ads, Instacart Ads, and various retail media channels**

• Assist in driving growth and enhancing visibility across **Faire and additional marketplace platforms**

• Enhance **TACOS, ROAS, contribution margin, and overall profitability** through keyword research, bid optimization, audience targeting, campaign restructuring, and continuous testing of creatives, audiences, landing pages, and promotional strategies

• Recognize scaling opportunities while upholding efficiency targets, monitor inventory levels, and modify advertising expenditure as necessary

• Evaluate customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to uncover growth opportunities

• Create and manage weekly performance dashboards, report on channel performance, and provide actionable insights based on data analysis

• Work closely with leadership, operations, and creative teams to coordinate product launches, enhance product listings and conversion rates, and support marketplace expansion initiatives.

⛳️ Requirements

• 3+ years of experience managing performance marketing for eCommerce or CPG brands

• Extensive experience with Amazon PPC

• Familiarity with Walmart Connect

• Proficient in managing Meta Ads

• Experience in managing Google Ads and YouTube campaigns

• Proven experience scaling TikTok Shop or TikTok Ads

• Strong analytical skills and proficiency in Excel/Google Sheets

• Capability to interpret data and make prompt decisions

• Proven experience managing advertising budgets profitably

• Familiarity with Reddit Ads and community-driven marketing

• Experience with Instacart Ads or retail media networks

• Background working with food, beverage, or snack brands

• Experience with Shopify brands

• Knowledge of tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms

• Understanding of retail velocity and omnichannel strategy

• Experience with creative testing and landing page optimization

🏝️ Benefits

• Work from home

• Payment in dollars per working hour (40-hour week)

• Starting salary of **USD $2.200/month**, with potential for raises based on performance

• A workplace that values its people

• Professional development opportunities to advance your career

• Be part of a supportive team that values your input and achievements

• **Referral bonus:** If you refer a candidate, you will receive a $50 bonus once they’re hired by one of our clients