Video Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the UGC video creative strategy across the brand's paid social platforms, mainly Meta and other performance-focused channels.

• Conduct research on competitors, emerging DTC brands, successful ads, consumer trends, and social media content to uncover creative possibilities.

• Identify customer personas, challenges, desires, objections, advantages, mechanisms, and purchasing triggers.

• Generate creative concepts and angles influenced by customer psychology, product positioning, market dynamics, and performance analytics.

• Establish a robust pipeline of UGC concepts for testing and scaling.

• Craft high-converting UGC video scripts from initial concept to final execution.

• Develop hooks, opening patterns, narratives, transitions, CTAs, and retention strategies for short-form video.

• Modify successful hooks, angles, and scripts into various adaptations.

• Oversee the entire process from concept to script, creator briefing, production, editing, and final advertisement.

• Brief, source, assess, and guide UGC creators.

• Collaborate with video editors to enhance hook rates, watch times, retention, and conversion potential.

• Review creative outputs and provide detailed feedback.

• Maintain a high creative output and quickly transition concepts from ideation to testing.

• Evaluate creative performance using metrics such as hook rate, thumb-stop rate, hold rate, watch time, CTR, CVR, CPA, ROAS, and other KPIs.

• Deconstruct successful ads into hooks, angles, personas, scripts, offers, visual patterns, pacing, CTAs, and emotional triggers.

• Produce iterations and variations of successful creatives and consistently test hooks, scripts, angles, creators, formats, and executions.

• Collaborate with the paid media team to convert performance data into creative testing.

• Conduct continuous research across Meta, TikTok, Instagram, YouTube, Amazon, competitor websites, Reddit, and other platforms.

• Examine high-performing DTC brands and stay ahead of UGC formats, creator styles, cultural trends, and direct-response methodologies.

⛳️ Requirements

• Demonstrated experience as a UGC Creative Strategist, UGC Video Strategist, Creative Producer, or a similar performance-oriented role in DTC/e-commerce.

• A verified history of creating or scaling profitable UGC video ads with proven performance outcomes.

• A portfolio showcasing genuine UGC/performance video ads.

• Profound understanding of direct-response advertising and performance creative.

• Outstanding UGC scriptwriting and direct-response copywriting abilities.

• Strong grasp of hooks, angles, personas, challenges, objections, storytelling, retention, and CTAs.

• Experience in creating creative content for paid acquisition.

• Solid understanding of DTC funnels, offers, landing pages, and post-click experiences.

• Familiarity with Meta Ads and performance marketing teams, including insights into creative performance.

• Capacity to analyze performance data and translate insights into creative iterations.

• Experience collaborating with UGC creators, editors, and/or creative production teams.

• Excellent written and spoken English skills.

• Native-level comprehension of Western communication, culture, humor, social media behavior, and consumer language.

• Strong understanding of the U.S. consumer market.

• High creative judgment with the ability to distinguish strong creative from weak creative.

• Portfolio should illustrate DTC/e-commerce UGC video ads, direct-response scripting, various hooks and angles, iterations, performance evidence, specific contributions, and measurable outcomes.

• Must possess real DTC/e-commerce performance creative experience.

• Must have substantial UGC video scripting experience.

• Must be able to present authentic UGC video ads worked on.

• Must understand direct-response advertising and creative performance metrics.

• Must have experience in crafting customer-acquisition ads.

• Must demonstrate measurable results or clearly articulate performance impact.

• Must be detail-oriented, proactive, and persistently follow up.

• Must identify opportunities, introduce fresh concepts, and advance creative initiatives without waiting for directions.

• Must be analytical and utilize data to inform creative decisions.

• Must thrive in a fast-paced environment where creative output, testing speed, and iterations are crucial.

• Must be growth-oriented.

🏝️ Benefits

• Highly competitive compensation package.

• Uncapped performance bonus linked to a percentage of ad spend upon meeting targets.

• Flexible working hours designed to fit your schedule and enhance productivity.

• Fully remote setup, enabling you to work from anywhere globally.

• Opportunity to engage directly with high-growth DTC brands, providing significant creative testing and scaling opportunities.