Creative Strategist – Health & Wellness E-commerce

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Formulate innovative strategies for Meta, TikTok, and various other paid social platforms

• Conduct research on customers, competitors, market trends, pain points, and purchasing motivations

• Develop concepts, hooks, messaging approaches, scripts, and storyboards

• Prepare briefs for video editors, designers, and UGC creators

• Construct and oversee organized creative testing plans

• Assess CTR, CPA, CVR, ROAS, and video retention metrics

• Identify successful ads and create iterations to enhance performance

• Collaborate with media buyers and the creative production team

• Compile creative tests, results, and key insights

• Ensure messaging aligns with brand and advertising standards

⛳️ Requirements

• Demonstrated experience as a Creative Strategist for DTC e-commerce brands

• Comprehensive knowledge of direct-response advertising and performance-driven creative

• Experience in developing paid social creatives for Meta and TikTok

• Capability to translate research and performance data into actionable concepts

• Proficiency in writing hooks, scripts, ad copy, and creative briefs

• Familiarity with UGC, testimonials, problem-solution advertisements, product demonstrations, and educational formats

• Understanding of e-commerce funnels and customer acquisition strategies

• Strong analytical, communication, and organizational abilities

• Portfolio or examples showcasing ads that yielded measurable outcomes

• Experience in women's health, wellness, supplements, beauty, or personal care is preferred

• Experience with Shopify and subscription-based brands is preferred

• Knowledge of creative research and analytics tools is preferred

• Understanding of health and wellness advertising compliance is preferred

🏝️ Benefits

• Competitive salary (USD)

• Work From Home

• Flexible hours