Vice President of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance the DocUpdate brand as the organization expands.

• Create a culturally relevant healthcare brand that clinicians genuinely desire to associate with.

• Develop messaging across all touchpoints while maintaining trust and clinical credibility.

• Ensure the brand consistently embodies our physician-first identity and voice.

• Convert complex healthcare workflows into clear and engaging narratives.

• Establish a strong physician founder brand, positioning us as one of the most influential voices among physician-founders in healthcare.

• Formulate a high-impact thought leadership strategy across various social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking opportunities, and video content.

• Create a scalable content engine focused on founder insights, physician advocacy, innovation, and access to care.

• Position DocUpdate as the trusted voice connecting clinicians, industry, and patient access.

• Manage clinician acquisition strategies through paid, organic, partnerships, referrals, and lifecycle marketing.

• Collaborate with the team to scale physician acquisition efficiently while upholding brand quality and trust.

• Generate ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platforms.

• Support full-funnel growth systems with robust attribution and performance analytics.

• Drive app downloads, clinician verification, activation, and retention.

• Expand and strengthen the DocUpdate physician community and advisory network.

• Design programs that boost engagement, loyalty, referrals, and clinician advocacy.

• Create impactful clinician experiences both online and in-person.

• Initiate community programs that feel premium, valuable, and relationship-focused rather than transactional.

• Foster connections among physicians beyond just the product.

• Oversee DocUpdate’s event strategy encompassing conferences, dinners, summits, pop-ups, roundtables, and physician experiences.

• Craft healthcare experiences that people genuinely wish to attend.

• Enhance DocUpdate’s visibility at conferences and industry events.

• Develop experiences that build community, trust, and promote word-of-mouth growth.

• Lead content strategy across video, social media, editorial, email, podcasts, physician stories, and campaigns.

• Create highly shareable content that resonates with clinicians.

• Supervise creative direction while upholding exceptional brand standards.

• Develop campaigns that feel contemporary, intelligent, humane, and clinically grounded.

• Design viral product launches and moments that capture attention organically.

• Recruit and manage a high-performing, modern marketing team.

• Foster a culture of creativity, speed, accountability, and aesthetic appreciation.

• Collaborate closely with product, partnerships, operations, and leadership teams.

• Provide structure and prioritization in a fast-paced organization.

⛳️ Requirements

• 7+ years of experience in marketing, branding, growth, or community leadership.

• Proven experience in building culturally relevant brands with engaged communities.

• Demonstrated success in leading multi-channel acquisition and growth initiatives.

• Strong expertise in the following areas:

• Paid media

• Organic social

• Influencer strategies

• Community development

• Lifecycle marketing

• Content strategy

• Experiential events

• Product launches

• Experience in scaling consumer, membership, creator-led, or community-driven brands.

• Exceptional communication skills and storytelling abilities.

• Strong creative judgment and brand sensibility.

• Analytical mindset to understand performance metrics without being solely performance-driven.

🏝️ Benefits

• Medical, dental, and vision coverage for you and your dependents, along with on-demand healthcare concierge services.

• Pre-tax savings options for healthcare and dependent care, including monthly employer contributions to HSA (if enrolled in a high-deductible plan).

• 100% paid short- and long-term disability insurance, in addition to life and AD&D insurance.

• Enjoy a flexible vacation policy that allows you to recharge in your own way.

• Paid parental leave to bond with your newborn, adopted, or foster child (available after 6 months).

• We encourage spending time in-person at the office if you are nearby to foster collaboration and connection; remote work is also an option.

• We will provide the necessary equipment to create a comfortable workspace at home.

• Save for your future with tax advantages and a company match!