Vice President of Growth

This is a fully remote position, open to applicants in New York.

📋 Description

• Define and spearhead the growth strategy encompassing performance marketing and lifecycle, ensuring member acquisition aligns with values to support the long-term health and integrity of the Feeld experience at scale.

• Oversee the complete performance marketing ecosystem: including channel strategy, account structure, budget allocation, and frameworks for scaling.

• Create and manage a comprehensive experimentation roadmap, fostering a culture of testing across channels, creative elements, messaging, and lifecycle journeys.

• Review and enhance existing channels, pinpointing inefficiencies and opportunities while developing and scaling new channels through structured testing.

• Design and integrate lifecycle and performance systems to ensure smooth transitions between acquisition, activation, retention, and re-engagement.

• Cultivate a product-led growth perspective by collaborating closely with the Product team to unlock growth through onboarding, engagement loops, and essential member experiences.

• Initiate referral and network effects programs that enhance growth through user advocacy and community dynamics.

• Establish clear measurement frameworks that balance incrementality, LTV, and payback with broader indicators of network health and brand strength.

• Build and lead a high-performing growth team across performance, lifecycle, and analytics, while promoting collaboration across functions.

• Advocate for the brand within growth, ensuring that all acquisition and lifecycle initiatives strengthen rather than undermine the brand and member experience.

⛳️ Requirements

• Over 10 years of experience in growth leadership, demonstrating a successful track record of scaling consumer businesses in performance marketing and lifecycle.

• Extensive experience in direct-to-consumer (DTC) and/or subscription models, with a solid understanding of LTV, retention dynamics, and unit economics; experience in marketplaces or social platforms is a significant advantage.

• Proficient at various levels—capable of transitioning seamlessly from high-level strategy and planning to hands-on execution and problem-solving.

• Entrepreneurial and highly resourceful, possessing a proactive, can-do attitude and a tendency to take action in dynamic environments.

• Comfortable navigating ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem areas.

• Strong knowledge in attribution and incrementality, with a sophisticated understanding of measurement limitations and decision-making in spite of them.

• Excellent communicator and cross-functional leader, skilled at aligning teams across marketing, product, and data while advocating for both growth and brand integrity.

🏝️ Benefits

• Flexible working hours.

• Unlimited paid time off.

• Fully remote work environment.

• Home office budget.

• Learning and development budget.

• On-demand therapy sessions and mental health support through Spill.

• Opportunities for in-person meet-ups.