Vice President, Marketing – Stadiums

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the revenue-driven marketing strategy for stadium venues within the portfolio.

• Establish standards, strategy, and performance expectations for marketing teams at the venue level.

• Oversee both digital and traditional marketing strategies, external communications, creative direction, and partner integration.

• Guide and mentor venue-level marketing leaders towards consistent execution focused on revenue generation.

• Provide key performance indicators (KPIs), benchmarks, and quarterly business performance reviews to venue management.

• Customize strategic marketing support based on venue type, market, contract type, and event genre.

• Link venue teams with Home Office specialists to create revenue-generating campaigns.

• Supply budget planning templates, benchmark spending guidance, and support for vendor proposal and contract auditing.

• Assess and promote emerging marketing technologies and AI-driven tools.

• Develop and maintain operational and technical playbooks.

• Manage national promoter marketing relationships and the overarching marketing strategy and activations for tours.

• Provide ticket sales pacing data, marketing intelligence tools, dashboards, and resources for onboarding and self-service learning.

• Facilitate webinars, office hours, and targeted sessions for new initiatives and system improvements.

• Collaborate with venue management and HR to attract, assess, and recruit marketing talent.

• Mentor and directly develop Directors of Marketing and other members of the marketing team.

• Coordinate training sessions led by partners and vendors.

• Report directly to the SVP, Venue Marketing.

• Oversee the Directors of Marketing across the portfolio of venues.

• Travel up to 15% for meetings, conferences, venue and client visits, promoter meetings, and industry events.

⛳️ Requirements

• Bachelor’s Degree or equivalent in marketing or a related field.

• Over 10 years of marketing experience.

• Previous experience in a marketing role at a stadium venue is essential.

• Strong preference for experience in marketing or supporting large-scale, high-profile events and sporting tenants.

• Demonstrated ability to lead, coach, and develop marketing leaders across a multi-venue portfolio.

• Capability to work in a team-oriented setting and effectively influence and communicate with C-level clients and senior stakeholders.

• Professional verbal and written communication skills.

• Excellent time management, a strong work ethic, and organizational abilities.

• Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint.

• Adhere to safe work practices and comply with all safety policies, procedures, and regulations.

• Complete company-wide safety training along with any additional job-specific safety training.

🏝️ Benefits

• Eligible for bonuses.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Life insurance coverage.

• Disability insurance coverage.

• Paid vacation time.

• 401k retirement plan.

• Opportunities for professional development.

• Travel for departmental meetings, conferences, venue and client visits, promoter meetings, and industry events.