Vice President, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the ServiceChannel marketing function, encompassing annual planning, budget prioritization, performance management, and execution across digital, AI-driven marketing, SEO/website, events, and lifecycle marketing.

• Establish the marketing plan, channel mix, campaigns, and investments in alignment with organizational objectives.

• Collaborate with the Chief Commercial Officer and go-to-market leadership on growth strategies and annual marketing planning.

• Maintain frameworks for campaign measurement aligned with funnel KPIs, pipeline, bookings, and revenue targets.

• Oversee marketing budgets, agency and vendor investments, campaign effectiveness, and resource allocation.

• Drive measurable outcomes in pipeline creation, bookings, revenue growth, customer expansion, retention, funnel conversion, and campaign ROI.

• Lead multi-channel digital demand-generation initiatives and enhance campaign performance.

• Develop testing plans, creative content, and messaging for digital assets, along with campaign KPIs.

• Advocate for AI-assisted workflows and integrate AI tools into the marketing technology and data infrastructure.

• Broaden search strategies encompassing SEO, Answer Engine Optimization, and Generative Engine Optimization.

• Optimize the website for capturing inbound leads and enhancing conversion throughout the funnel.

• Manage trade show and conference strategies, execution, logistics, lead follow-up, and performance analysis.

• Oversee lifecycle and relationship marketing to boost customer expansion through upselling and cross-selling efforts.

• Direct targeted customer newsletters and engagement campaigns.

• Lead the marketing organization through managers, senior functional leads, and external agencies.

• Recruit, nurture, and retain marketing professionals; build the team as necessary.

• Manage initiatives involving both internal stakeholders and external agencies.

• Partner with product marketing and corporate marketing on programs, campaigns, content strategies, and assets.

• Report directly to the Chief Commercial Officer while collaborating with Sales, Operations, Product, and Customer Success teams.

⛳️ Requirements

• A minimum of 15 years of experience in creating, executing, and leading marketing efforts in B2B high-tech industries.

• At least 6 years of experience leading a multi-discipline marketing function.

• Experience in enterprise and commercial/mid-market marketing.

• Proficient in both inbound and outbound marketing strategies and tactics, including digital advertising, email marketing, SEM, AEO/GEO/SEO, content syndication, direct mail, and events.

• Strong grasp of marketing metrics and performance indicators.

• Expertise in marketing technology.

• Familiarity with Salesforce and HubSpot is highly advantageous.

• Practical experience with AI/LLM-based tools and agentic workflows.

• Proven track record of collaborating with cross-functional teams to meet revenue and retention targets.

• Capability to recruit, develop, and retain top-tier talent.

• Experience in leading organizational change and optimizing revenue systems, processes, and personnel practices.

• Strong problem-solving skills for complex challenges.

• Ability to manage multiple priorities in a dynamic environment while ensuring high-quality deliverables and meticulous attention to detail.

• BA/BS degree required.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• LTD insurance.

• HSA.

• 401(k) retirement plan.

• Employee development resources.

• Equal opportunity employment.

• Reasonable accommodations for applicants with disabilities.