Vice President, Marketing

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Develop, implement, and assess marketing strategies aimed at enhancing brand recognition for the Story Corporate brand and its associated brands.

• Formulate integrated marketing plans that align with business goals while ensuring a comprehensive and focused message across various marketing channels, thereby boosting brand awareness and overall revenue.

• Spearhead the creation of brand marketing content and materials that consistently reflect our voice across retail and wholesale operations.

• Supervise and optimize marketing campaigns, including social media and email initiatives.

• Administer the national marketing budget, guaranteeing that initiatives are effectively measured and reported.

• Manage resource allocation and oversight within the marketing team.

• Cultivate relationships with stakeholders and media to execute public relations strategies.

• Analyze market trends and conduct competitive assessments, utilizing data insights to understand our customer base and enhance our marketing strategy.

• Provide regular updates to executive leadership to showcase performance against set KPIs.

• Lead and develop a team responsible for executing across brand, retail, product, social/digital, PR, events, and partnerships.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Over 15 years of experience, including prior roles in marketing leadership.

• Demonstrated leadership and innovative thinking with a successful history of converting ideas into actionable plans and outcomes.

• Proficiency in transforming marketing data and insights into practical strategies and go-to-market plans that drive significant business results.

• Experience in managing complex projects and programs, necessitating strong leadership to align various teams and stakeholders.

• Capability to alternate between high-level strategic thinking and hands-on project management.

• Solid background in financial planning and budgeting.

• Leadership and people management abilities, with a proven track record of inspiring, leading, and scaling teams effectively.

• Willingness to travel to our corporate office and other locations as necessary.

🏝️ Benefits

• Paid time off (PTO) including 8 paid holidays per year*

• Medical, Dental, and Vision Insurance*

• 401k retirement savings plan*

• Company paid Short-Term & Long-Term disability*

• Company paid Life Insurance*

• Employee Assistance Program (EAP)

• Employee referral program

• Commuter benefits*

• Product discounts

• Additional compensation incentives (tips, bonuses, etc.)