Vice President – Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Define and take ownership of Boldr’s category and market narrative.

• Guide the transformation of Boldr from a traditional outsourcing provider to a contemporary CX solutions partner.

• Create clear, distinct messaging that resonates with leaders in CX and operations.

• Ensure that Boldr is consistently represented across all market touchpoints.

• Develop a repeatable and scalable pipeline engine that aligns with revenue objectives.

• Translate positioning into go-to-market strategies that generate qualified pipeline and accelerate deals.

• Collaborate closely with Sales, Customer Success, and RevOps to ensure alignment between marketing efforts and revenue outcomes.

• Take ownership of marketing’s contribution to pipeline development, focusing on results rather than just activities.

• Establish Boldr’s presence within key CX ecosystems, particularly in the SaaS and eCommerce sectors.

• Work closely with internal leaders to enhance and expand existing ecosystem relationships and partnerships.

• Convert partnerships and relationships into structured, repeatable go-to-market motions that drive pipeline.

• Design and implement curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences.

• Cultivate relationships that foster trust and convert into pipeline opportunities.

• Create a campaign engine that transforms insights and expertise into scalable demand.

• Develop thought leadership that embodies Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing practices.

• Ensure that all content reinforces positioning and supports pipeline generation efforts.

• Collaborate with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue.

• Optimize and utilize HubSpot to facilitate scalable marketing execution and reporting.

• Establish operating rhythms for planning, execution, and measurement.

• Prioritize high-impact initiatives over channel-level optimizations.

• Partner with Talent Acquisition to translate market positioning into narratives that assist in recruiting for key markets.

• Work with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning.

• Represent the voice of the market at the leadership level.

• Lead and develop a global marketing team.

• Design the team structure over time as the function expands, including leveraging global talent.

• Foster a culture of accountability, speed, and high standards.

• Communicate effectively and influence at the executive level.

• Act with ownership, urgency, and accountability.

⛳️ Requirements

• 10–15+ years of marketing experience, including roles in senior leadership.

• Proven experience in leading or significantly contributing to category repositioning or market narrative development.

• Demonstrated ownership of, or substantial impact on, pipeline generation and revenue results.

• Experience in consulting, services, or other complex solution-based sales environments.

• A background in CX, outsourcing, or related industries is highly preferred.

• Experience in building and scaling marketing functions and teams.

• A track record of collaborating closely with Sales, Customer Success, and RevOps to drive go-to-market alignment.

• Experience leveraging partnerships, ecosystems, and community-driven go-to-market strategies.

• Familiarity with CRM and marketing systems, with a strong preference for HubSpot experience.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to promote work-life balance.

• A vibrant company culture that fosters innovation and collaboration.