Vice President – Growth Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the paid acquisition strategy — identify, attract, and convert high-quality customers.

• Create and manage an AI-driven performance system.

• Oversee the entire acquisition funnel and investments aimed at building brand awareness.

• Collaborate closely with engagement teams to share insights on customer intelligence and cohort data.

• Guide the team from channel specialists to growth architects.

⛳️ Requirements

• Systems thinking: you design the system, rather than merely operating it.

• A desire to create AI-driven acquisition systems.

• Proficiency in full-funnel media: you recognize how brand awareness investments set the stage for performance channels.

• Dual acquisition expertise: you have experience in healthcare or considered-purchase conversions as well as e-commerce.

• Experience with direct-to-consumer health or large-scale subscription services.

• Understanding of creative performance: you know what makes paid creative effective at a mechanical level.

• Full-funnel accountability: you prioritize LTV as your guiding principle and make acquisition choices considering downstream retention.

• Executive presence: you can present to a board and engage in sophisticated discussions about unit economics.

• Proven experience in building and managing an ecosystem of agencies and contractors.

• A perspective on the future of paid acquisition.

🏝️ Benefits

• Robust equity

• Comprehensive benefits