Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and spearhead integrated, multi-channel campaign strategies that align with revenue objectives, focusing on acquisition, expansion, and lifecycle marketing.

• Design campaign frameworks that link brand awareness, demand generation, and conversion optimization.

• Collaborate with the paid media team to shape channel strategies, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.

• Create scalable playbooks for agile campaigns that can be repeated across key segments and markets.

• Foster alignment with GTM leadership to ensure that campaign priorities are in sync with business objectives and sales processes.

• Oversee the development and implementation of audience segmentation and buyer personas, including defining the ICP, identifying key pain points, and mapping decision journeys.

• Construct and operationalize content mapping frameworks that correspond to personas, funnel stages, and critical use cases.

• Direct the execution of impactful demand generation programs that enhance lead quality, boost conversion rates, and accelerate pipeline velocity.

• Manage internal stakeholders to ensure that paid media initiatives are strategically aligned, properly briefed, effectively measured, and optimized for business outcomes.

• Establish strategies to achieve KPIs throughout the funnel, including engagement, conversion, pipeline contribution, and revenue impact.

⛳️ Requirements

• Over 8 years of experience in growth marketing, demand generation, or integrated campaign management within B2B environments.

• Proven track record in campaign strategy and multi-channel execution, with measurable impact on pipeline and revenue.

• Extensive experience in persona development, segmentation, and content mapping throughout the buyer journey.

• Strong understanding of paid media channels typically employed in B2B technology or cybersecurity campaigns, such as Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising.

• Demonstrated success in leading and developing teams, including setting priorities, managing performance, and scaling execution.

• Advanced knowledge of full-funnel demand generation, covering lead lifecycle management and conversion optimization.

• Data-driven approach with experience in analytics, reporting, and campaign optimization.

• Exceptional cross-functional collaboration and stakeholder management skills, along with strong communication and presentation abilities.

• Practical experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot), intent data tools (Tech Target Portal, 6Sense), analytics tools, and project management software (Asana, Workfront).

🏝️ Benefits

• Career Growth: Whether you’re an emerging developer or an experienced professional, we are committed to your career advancement. With initiatives focused on learning and exciting challenges, your development is our priority.

• Flexibility: Achieving balance in life is crucial. Whether you prefer remote, hybrid, or on-site work, we provide flexible options that accommodate your lifestyle.

• Collaboration: Your voice matters here. Our teams flourish by exchanging ideas, brainstorming solutions, and working collectively to create a better future.

• Diversity and Inclusion: Our culture is founded on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues worldwide, we are building a community where everyone is encouraged to be their authentic selves.