Vice President – Growth Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Report directly to the Chief Marketing Officer.

• Spearhead and expand demand generation, pipeline acceleration, and go-to-market strategies that align with sales and customer success initiatives.

• Propel revenue-focused marketing initiatives through data-driven campaigns, account-based marketing strategies, and marketing automation.

• Take ownership of marketing pipeline and revenue objectives.

• Integrate demand generation, account-based marketing, and digital-first pipeline development.

• Manage multi-channel demand generation efforts, including digital marketing, account-based marketing, and events.

• Assess and enhance marketing performance to boost ROI and ensure alignment with sales goals.

• Collaborate with Product Marketing to craft messaging aimed at CHROs, Talent leaders, CFOs, and HR IT professionals.

• Work alongside Sales, Field Enablement, and Customer Success to develop strategies for deal support.

• Mentor and grow the revenue marketing team across demand generation, digital marketing, and field marketing.

• Encourage ongoing experimentation, innovation, and accountability.

• Oversee the marketing budget and distribute spending across various channels.

• Adhere to information security policies, training requirements, data handling protocols, and incident-reporting procedures.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS marketing, with a minimum of 5 years in a leadership role focused on driving pipeline growth.

• Strong understanding of contemporary marketing funnels, data analytics, and revenue marketing strategies.

• Experience with continuous digital demand generation and multi-threaded account-based marketing techniques.

• Demonstrated capability to build, lead, and scale high-performing marketing teams that achieve measurable revenue results.

• Proficiency in marketing automation tools (HubSpot), account-based marketing platforms (6Sense), CRM systems (Salesforce), and analytics software.

• Ability to analyze intricate funnel metrics and enhance conversion rates.

• Experience in the HR technology sector is preferred.

• Outstanding storytelling and messaging skills.

• Capable of both hands-on and strategic leadership.

• Ability to effectively manage a distributed team across various time zones, from the West Coast to the UK.

🏝️ Benefits

• 100% covered Medical/Vision/Dental insurance for employees.

• Flexible time-off policy.

• Paid Parental Leave policy.

• Monthly internet stipend.

• Flex days.