Senior Director, Growth Marketing

This is a fully remote position, open to applicants in Arizona, +22 more states.

📋 Description

• Take charge of the performance marketing strategy, budget distribution, targets, acquisition efficiency, and demand generation across paid, organic/direct, SEO, and AEO channels.

• Develop systems to enhance and quantify peer-to-peer growth and the impact of word-of-mouth.

• Establish and expand digital channels, including directories, listings, and partnerships within the digital ecosystem.

• Execute a rapid A/B testing framework throughout the funnel and collaborate with content teams for ongoing learning.

• Oversee the growth strategy for new states, encompassing sequencing, demand readiness, launch playbooks, and go-to-market strategies.

• Lead and cultivate a growth team while managing agency partners to achieve results.

• Create dashboards, establish an experimentation routine, and produce reports to enhance growth.

• Collaborate with Analytics on attribution, incrementality, non-brand search expansion, and measurement of word-of-mouth effectiveness.

• Discover retention and re-engagement opportunities to extend lifetime value (LTV), partnering with lifecycle, product, and clinical leaders.

⛳️ Requirements

• A minimum of 10 years in growth or performance marketing, with responsibility for acquisition budgets and managing teams.

• Proficient in SEM, paid social, programmatic advertising, SEO, and AEO.

• Proven history of scaling acquisition effectively by utilizing CAC, payback period, and LTV:CAC ratios.

• Experience in establishing new channels and/or launching into new markets.

• Background in strategic growth and recognizing growth opportunities.

• Experience in managing agencies and determining which functions to handle in-house.

• Demonstrated experience in building and/or leading a growth team.

• Strong analytical skills, including knowledge of attribution, experimentation, and dashboards like GA4 and Looker, as well as mobile/attribution tools and custom data models.

• Capability to operate independently in a fast-paced and uncertain environment.

• Extensive understanding of UX principles and experience in executing conversion rate optimization (CRO) initiatives.

• Excellent communication skills with senior stakeholders.

• Integrity, strategic insight, and professionalism.

• Candidates must reside and work in AZ, CA, CO, FL, GA, ID, IL, KY, MA, MI, MN, NC, NJ, NY, OH, OR, PA, SC, TN, TX, UT, WA, or WV.

• Experience in regulated digital healthcare, early-stage startups, and high-trust acquisition strategies is advantageous but not mandatory.

🏝️ Benefits

• Variable compensation.

• Comprehensive medical, dental, vision, and short-term disability benefits.

• Mental health services covered by insurance, including Talkspace and EAP.

• Accrued vacation of 4 weeks per calendar year, increasing to 5 weeks after 2 years of employment.

• Sick leave accrued at a rate of 1 hour for every 30 hours worked.

• 9 paid holidays each year.

• 12 weeks of fully paid parental leave after 6 months of employment.

• 401(k) retirement savings plan.

• Remote-friendly work environment with provided hardware.

• Engaging and impactful work that saves lives.