Vice President, Global Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the pipeline generation strategy.

• Direct the global marketing pipeline generation strategy for the company, encompassing digital, campaigns, field, ABM, and outbound channels.

• Spot opportunities to enhance deal velocity through focused marketing engagement throughout the funnel.

• Collaborate with Sales leadership to synchronize marketing investments with revenue priorities and account strategies.

• Oversee and cultivate a high-performing team in areas such as Integrated Campaigns, Digital Marketing, Events & Field Marketing, Website & Conversion Optimization, Marketing Operations, and Marketing Analytics.

• Create clear performance frameworks, operational rigor, and accountability within the organization.

• Promote a culture of experimentation, measurement, and continuous enhancement.

• Manage the company’s digital demand engine, including paid media, organic search, AI search, and website performance.

• Guide the transformation of the company’s website into a high-performing demand capture and conversion platform, as well as an enterprise research hub.

• Propel thought leadership and digital presence to position Quantum Metric as a frontrunner in digital analytics.

• Establish stringent measurement frameworks that connect marketing investments to pipeline and revenue outcomes.

• Develop initiatives that drive engagement within target accounts and expedite deal progression.

• Construct integrated marketing plays that merge digital, events, and account-based engagement.

• Collaborate closely with Finance and executive leadership to create marketing forecasts linked to pipeline generation and revenue results.

• Oversee the annual and quarterly marketing budget planning process, ensuring investments align with the company's growth targets and revenue objectives.

⛳️ Requirements

• 10+ years of B2B marketing experience, with a minimum of 5+ years leading growth or demand generation teams in a high-growth SaaS environment.

• Proven track record in coaching and scaling high-performing marketing organizations responsible for global pipeline generation.

• Demonstrated ability to spearhead cross-functional initiatives involving Marketing, Sales, Product, Customer Success, and Revenue Operations.

• History of developing and mentoring marketing leaders while fostering strong, accountable teams.

• Experience functioning as a senior marketing leader, influencing executive-level strategy and company growth initiatives.

• Extensive experience in designing and implementing demand generation strategies for complex enterprise sales cycles.

• Proven capability to generate and accelerate pipeline across large target accounts through integrated marketing programs.

• Solid understanding of enterprise account-based marketing strategies and how to operationalize them at scale.

• Demonstrated success in increasing marketing’s influence throughout early and mid-stage pipeline.

• Expertise in modern digital demand generation channels, including:

• Paid search and paid social.

• SEO and AI search.

• Content-led demand generation.

• Conversion optimization.

• Website experience and personalization.

• Strong comprehension of how digital signals and behavioral data inform account engagement strategies.

• In-depth understanding of marketing operations and the systems required to scale revenue marketing.

• Familiarity with contemporary marketing technology stacks, including Salesforce, Hubspot, Qualified, Clay, and Tableau (experience with Quantum Metric is a plus).

• Strong analytical mindset with the ability to translate complex data into clear strategic decisions.

• Experience in implementing measurement frameworks that balance attribution, pipeline analysis, and account engagement insights.

• Highly strategic with a pronounced inclination toward execution and measurable impact.

• Data-driven decision-maker with solid business and financial acumen.

• Collaborative leader who builds strong partnerships across the organization.

• Comfortable navigating ambiguity while providing clarity and direction for teams.

• Strong communicator capable of influencing stakeholders at all levels of the organization.

🏝️ Benefits

• Medical, Dental, Vision Insurance (99% Medical base plan covered by the Company).

• FSA, DCFSA, and HSA accounts.

• Employee Assistance Programs (EAP).

• Telehealth options.

• Voluntary Life & AD&D, STD, LTD, Critical Illness, and Accident coverage.

• Wellness Perks - discounts on a top-rated fitness app and Healthy Rewards program.

• Discounts on Pet Insurance.

• 401k (with employer match) and Options / Equity.

• 13 company holidays.

• Unlimited Paid Time Off.

• Sick leave.

• Parental/Adoption Leave.

• One-time stipend for remote employees.

• Monthly business expense stipend.

• Employee Discount Program (Perks at Work).

• Employee Referral Program.

• Lead Referral Program.

• MacBook and great swag delivered to your door.

• RECHARGE PROGRAM (after 3 years, disconnect for 3 weeks, no email/slack).