Vice President, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute a comprehensive demand generation strategy across various channels and portfolio entities.

• Drive qualified pipeline expansion through collaborative digital marketing, content creation, events, and account-based marketing initiatives.

• Lead and nurture a high-performing demand generation team.

• Collaborate with Sales leadership to synchronize on pipeline objectives and enhance lead quality.

• Oversee the marketing technology ecosystem and enhance marketing automation and CRM systems.

• Set up data-driven KPIs and reporting mechanisms to assess ROI and the effectiveness of campaigns.

• Deliver strategic recommendations and performance insights to executive leadership.

⛳️ Requirements

• 10-12 years of progressive experience in B2B marketing, including 5-7 years in leadership roles focused on demand generation.

• A Bachelor's degree is mandatory; an MBA is preferred.

• Demonstrated success in scaling demand generation within manufacturing, industrial, or complex technical sectors.

• In-depth knowledge of marketing automation tools (HubSpot, Marketo) and CRM systems (Salesforce).

• Strong analytical capabilities and familiarity with marketing attribution and pipeline metrics.

• A strategic mindset combined with excellent communication and presentation skills, particularly with executive audiences.

• Experience in managing multi-million-dollar marketing budgets.

🏝️ Benefits

• Health insurance

• Dental

• Vision

• Retirement

• Paid time off

• Annual incentive compensation

• Long-term incentives