Facebook Ads Specialist

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Assist in the setup of campaigns, conduct A/B testing, and handle daily operations in Meta Ads Manager under the supervision of the Senior Ads Specialist.

• Participate in performance analysis at the market level for designated regions.

• Monitor creative performance, timelines for KOL ad rights, and the scheduling of campaigns.

• Prepare and present creative briefs informed by performance data for video editors and graphic designers.

• Execute competitor audits focusing on offers, creatives, copy, and landing pages.

• Aid in the coordination between media buying, creative, and PR/KOL teams regarding deliverable timelines and feedback processes.

• Proactively raise questions and propose ideas, seeking assistance as necessary.

• Carry out ad hoc tasks and adjust to changing priorities.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field is advantageous, though not mandatory.

• Preferred 1–2 years of practical experience with Meta ad campaigns.

• Strong analytical skills with the ability to recognize anomalies and explore their root causes.

• Clear, actionable verbal and written communication skills.

• Strong organizational skills, attention to detail, and the ability to develop project coordination capabilities.

• Ability to collaborate effectively across different functions.

• Dedication to ongoing professional and technical skill enhancement.

• Strategic and innovative approach to problem-solving.

• Capability to utilize AI to improve independent decision-making.

🏝️ Benefits

• Support to facilitate your growth.

• A diverse and collaborative team environment.

• Opportunities for professional and technical skill development.