Meta and Google Ads Specialist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Create and implement paid media strategies on Google and Meta platforms.

• Design, manage, and enhance Google Search, Shopping, Performance Max, Demand Generation, and remarketing campaigns.

• Develop and expand Meta acquisition, prospecting, and retargeting initiatives.

• Identify avenues to boost revenue, attract customers, and enhance profitability.

• Formulate testing strategies for campaigns, audiences, creative content, messaging, offers, and landing pages.

• Evaluate metrics such as ROAS, CPA/CAC, AOV, CVR, CTR, CPC, revenue, and overall commercial performance.

• Utilize GA4 and GTM to analyze customer behavior, measurement, and conversion tracking.

• Troubleshoot performance challenges across advertising, creative, tracking, and the overall customer journey.

• Transform data into actionable insights, hypotheses, and recommendations.

• Collaborate effectively with teams in CRO, UX, development, SEO, creative, and analytics.

• Report on performance, obstacles, and growth opportunities directly to clients.

⛳️ Requirements

• Over 5 years of experience in paid media.

• Proficient in Google Ads with hands-on experience in Search, Shopping, Performance Max, Demand Generation, and remarketing.

• Familiarity with Merchant Center and product feeds.

• Understanding of keyword and search-term strategy, audience targeting, bidding, and budget management.

• Expertise in conversion tracking.

• Strong hands-on experience with Meta Ads, including prospecting, customer acquisition, retargeting, campaign and audience strategy, creative and messaging testing, budget allocation, scaling, attribution, and conversion tracking.

• Solid working knowledge of GA4 and Google Tag Manager.

• Significant e-commerce experience is highly preferred.

• Experience with Shopify/Shopify Plus and/or Adobe Commerce/Magento is advantageous.

• Strong grasp of tracking and attribution methodologies.

• Experience in managing substantial advertising budgets.

• Excellent analytical and commercial reasoning skills.

• Comfortable communicating directly with clients.

• Exceptional written and verbal communication skills in English.

• A proactive, inquisitive, and responsible approach is essential.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and dynamic work environment.

• Health and wellness benefits.