UX Strategist, Optimization, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the optimization strategy and identify data-driven opportunities.

• Assume full responsibility for the optimization strategy for each account, establishing direction rather than merely highlighting findings.

• Conduct analysis of onsite performance data (GA4, Shopify, heatmaps, etc.) to pinpoint friction points, drop-offs, and growth opportunities throughout the customer journey.

• Link user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) through a proven data process.

• Distill large, complex datasets into clear, actionable insights for decision-making.

• Spearhead the creation of prioritized optimization roadmaps that align with client business objectives.

• Assess opportunities using structured prioritization frameworks (impact, effort, confidence).

• Balance immediate wins with long-term strategic initiatives, substantiating trade-offs with data.

• Lead and manage A/B testing programs across various clients.

• Formulate hypotheses grounded in data and behavioral insights.

• Collaborate with design and development teams to implement experiments.

• Evaluate results with statistical rigor, and facilitate the scaling of successful solutions throughout the experience.

• Oversee the measurement strategy for each account, including custom events, funnel tracking, and KPI architecture within GA4 and Shopify.

• Construct and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention).

• Identify tracking gaps and guide engineering/data partners through comprehensive event instrumentation.

• Develop reporting and dashboards (GA4, Looker, etc.) that present performance and experiment impacts in an easily understandable manner.

• Manage the performance narrative from start to finish — detailing what occurred, why it happened, and what steps to take next — transforming analytics into a narrative that stakeholders can act upon.

• Act as the strategic and analytical lead for clients, directing optimization decisions with clarity and authority.

• Deliver insights and performance narratives using compelling, business-focused storytelling that resonates with senior stakeholders.

• Integrate data, UX, and business strategy into a unified, coherent perspective.

• Facilitate collaboration with UX designers, UI developers, and project managers to implement recommendations effectively.

• Ensure that strategic intent is maintained throughout the design and development process.

• Foster alignment among teams and accounts, leading without relying on direct authority.

• Define and refine KPIs and measurement frameworks aligned with revenue, LTV, and retention.

• Monitor the performance of optimization initiatives and adjust strategies based on outcomes.

• Establish scalable, repeatable measurement and reporting processes across accounts.

⛳️ Requirements

• 5–8+ years of experience in UX, CRO, Product Analytics, or Digital Strategy, with proven ownership of optimization strategy — beyond mere execution.

• Established history of driving measurable business impact through data-informed optimization.

• In-depth knowledge of Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g., Optimizely, Convert, Shoplift, VWO, Intelligems).

• Strong grasp of GA4 event architecture, including custom event design, funnel setup, and troubleshooting tracking issues.

• Proficient in analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities.

• Capacity to translate complex, raw data into clear reporting and executive-level insights — this is a core competency, not a secondary skill.

• Experience in owning and prioritizing optimization roadmaps.

• Practical experience in designing, executing, and analyzing A/B tests.

• Solid understanding of experimentation frameworks and statistical significance.

• Ability to lead and scale experimentation initiatives across multiple projects.

• Exceptional storytelling skills — converting dense data into a clear, actionable, business-relevant narrative.

• Experience engaging directly with clients or stakeholders in a consultative, advisory role.

• Confidence in presenting to senior stakeholders and influencing decision-making through data-driven narratives.

• Proven ability to lead optimization strategy across design, development, and product teams.

• Ability to drive execution and influence outcomes without direct authority.

• Strong sense of ownership, organization, and accountability.

🏝️ Benefits

• Comprehensive medical, dental, vision, disability, and company-paid life insurance coverage.

• Employer contributions to 401(k).

• Employee assistance program.

• Begin accruing 20 days of paid time off (PTO) annually, plus holidays.

• Annual winter break: We close for the week between Christmas and New Year's to allow everyone to truly disconnect and recharge.

• Paid parental leave.

• Company events, happy hours, and retreats.

• Budget allocated for continuing education.