UX Designer, Performance

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take full ownership of the UX and design for paid media landing pages from start to finish, including user flows, wireframes, prototypes, final designs, and live-page quality assurance.

• Create mobile-first, speedy, and accessible pages that guide users from ad clicks to booking a consultation.

• Develop and manage an ongoing testing roadmap for landing pages, focusing on layouts, messaging, forms, page structure, and promotional offers.

• Utilize GA4, heatmaps, and session recordings to analyze user behavior and drop-off points, informing future iterations.

• Construct and maintain a design system and component library for landing pages.

• Collaborate with developers and partners to ensure accurate page construction and uphold live-page quality.

• Generate static and video creatives for Meta and other paid media channels.

• Work with the Paid Social Specialist to create testing roadmaps for creative assets based on briefs and performance data.

• Edit and produce short-form videos, including user-generated content assembly and motion-designed segments with sound and subtitles.

• Modify creative assets for display, YouTube, TikTok, and digital out-of-home as channels evolve.

• Ensure alignment between advertisement and landing page messaging.

• Guarantee that ads and pages adhere to industry advertising regulations and collaborate with the compliance team for reviews and adjustments.

• Develop and maintain templates and brand assets.

• Uphold brand consistency across various channels while adapting to specific channel requirements.

• Stay updated with platform formats, UX best practices, and effective creative strategies.

• Report directly to the Head of Performance Marketing and collaborate with the performance team alongside Paid Search and Paid Social Specialists.

⛳️ Requirements

• A minimum of 3 years of professional design experience (ideally 5), encompassing both UX or web design and paid or performance creative.

• A portfolio demonstrating ownership of landing pages or web journeys, showcasing results if available, as well as paid social creatives that have been utilized.

• Strong grasp of UX fundamentals: user flows, wireframing, prototyping, information hierarchy, and mobile-first, accessible design principles.

• Practical experience in testing and optimizing landing pages and ad creatives, with an understanding of effective hooks and page functionalities.

• Proficient in static and motion design skills: typography, layout, hierarchy, motion graphics, and short-form video editing.

• A data-driven mindset towards performance metrics.

• Capable of producing high-quality output and iterating effectively without sacrificing quality.

• Comfortable managing briefs from multiple stakeholders and willing to provide feedback when briefs lack clarity.

• Proficient in Figma and Adobe Creative Suite, including Photoshop and Illustrator, as well as After Effects or Premiere.

• Experience in a highly regulated industry is preferred; healthcare experience is a notable advantage.

• Familiarity with GA4 and conversion rate optimization tools such as Hotjar, Microsoft Clarity, or VWO.

• Competent in building or editing pages using HTML/CSS or platforms like Webflow, Framer, or AI site builders.

• Knowledge of AI creative tools is a plus.

• Experience designing for display, YouTube, TikTok, or digital out-of-home is advantageous.

• A portfolio link is required with the application.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and inclusive workplace culture.

• Comprehensive health and wellness benefits.