UX Designer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and design a comprehensive user experience across the web, including storefronts, product and menu pages, landing pages, cart, and checkout, as well as extending to customer-facing applications.

• Develop the user experience for the conversion process: outline the funnel from landing to signup, checkout, and new-subscriber activation, identify friction points, and design pathways that enhance conversion rates.

• Craft the user experience for logged-in subscriber interactions, encompassing account and box-management processes such as pause, skip, swap, and customization to promote user retention.

• Base design choices on customer research and insights: compile research findings, behavioral data, and product strategy inputs into user flows and requirements, and conduct targeted usability tests to confirm design direction.

• Create information architecture, user journey maps, wireframes, and interactive prototypes to validate concepts prior to the commencement of visual design.

• Establish interaction patterns, states, and logic, providing clear and well-documented specifications to the UI Designer for visual implementation and to engineering for development.

• Develop the components required for code functionality and adjust them prior to integration into any Shopify theme, collaborating with the Product Designer to ensure work is live, deployable, and efficient.

• Facilitate design experimentation: formulate flow-level hypotheses, design A/B and multivariate tests, and analyze results to guide future iterations, while the Product Designer manages overall experimentation strategy and campaign execution.

• Leverage analytics and behavioral data, such as funnel analytics, session recordings, and heatmaps, to identify opportunities and assess the impact of design initiatives.

• Maintain a high standard for usability and accessibility across all platforms, adopting a mobile-first approach.

• Contribute to the development of new product surfaces, such as the OB Flash app, influencing product direction beyond mere execution.

• Strategically plan for upcoming campaigns and seasonal events in advance for both Canada and the US, crafting tailored experiences rather than creating one-off pages.

• Design scalable solutions for different markets (Canada, the US, and Australia) using consistent UX patterns that contribute to a unified system while adjusting to regional requirements.

• Enrich the design system with validated user flows, patterns, and interaction specifications, collaborating with the UI Designer responsible for building and maintaining the components.

⛳️ Requirements

• Approximately 3 to 5 years of experience in UX or product design, preferably with exposure to ecommerce or DTC environments.

• A portfolio showcasing strong UX skills (information architecture, flows, prototyping, and research) along with measurable impacts on business outcomes such as conversion rates and customer retention.

• Proficient in conducting lightweight usability testing and translating research and behavioral data into informed design decisions.

• Possess a genuine mindset for testing and experimentation, comfortable with being wrong and iterating rapidly.

• Proficient in Figma as the main design tool, including for prototyping purposes.

• Exhibit curiosity, motivation, and a genuine interest in establishing a world-class global brand that resonates with its customers and community.

• Bonus: Experience in contributing validated user flows and interaction patterns to a shared design system.

• Skilled in agentic coding, web design architecture, and Figma design systems.

• Familiarity with Shopify, CRO tools, and analytics tools such as funnel analytics, session recording, and heatmaps.

🏝️ Benefits

• Health plan available after 6 months.

• Opportunity for remote or hybrid work with a flexible schedule.

• Complimentary grocery plan.

• Paid Time Off (PTO) totaling 15 days.

• Significant potential for career advancement within the company.

• Compensation commensurate with experience and qualifications.

• Potential for annual bonuses.