User Acquisition Manager – Performance Marketer

This is a fully remote position, open to applicants in Germany.

📋 Description

• We are looking for a motivated individual to oversee and expand web and web-to-app campaigns while enhancing performance across various channels.

• In this position, you will take the lead in launching new channels, refining existing ones through thorough testing, and devising innovative strategies to support our growth initiatives.

• You will actively manage and optimize some of our crucial marketing channels with rigorous testing.

• You will create successful creatives in collaboration with our in-house creative team.

• You will automate processes and implement new tools to save time, enhance results, and boost our data visibility.

• You will serve as a vital stakeholder within the User Acquisition (UA) team, proactively proposing and leading new initiatives to scale our marketing expenditures.

• You will listen to customer insights and data, actively transforming them into clear next steps reflected in your channel strategies.

• You will be responsible for overseeing 1-3 major projects within the marketing team, such as new network onboarding or other cross-functional initiatives.

• You will apply user acquisition best practices and remain updated on industry trends.

⛳️ Requirements

• **Qualifications**

• A minimum of 3 years of experience in paid user acquisition, managing significant monthly budgets, preferably in subscription services, mobile applications, consumer apps, or gaming.

• A proactive, solution-driven mindset, with experience in executing Web, Web to App, and Web to Web CAPI campaigns.

• **Proficiency with analytics tools such as Amplitude, Data Studio, and Looker is essential.**

• A strong foundation in data-driven decision-making, A/B testing, and a proven ability to conduct analytical deep dives for troubleshooting.

• **Extensive experience in campaign management across Google, Facebook, and at least two additional paid social channels (e.g., Pinterest, TikTok, Snap, Twitter).**

• Proven ability to collaborate effectively with creative teams from concept through execution and analysis.

• Excellent copywriting and proofreading abilities, with a talent for enhancing the effectiveness of web landing pages.

• A self-sufficient work ethic, with a 'growth mindset' that emphasizes experimentation and testing to drive results.

🏝️ Benefits

• About Us: We are an award-winning health, wellness, and coaching company that creates apps recognized among the top ten globally. Our science-based approach aligns with the tech-for-good ethos, helping individuals live their best lives. Everyone at our company is dedicated to employing evidence-based research to discover the most effective ways to positively impact lives.

• Our Environment: What distinguishes us is that we are not a traditional workplace. Being a remote company, it’s common to feel more connected to your teammates than to those you’ve previously shared an office with. We offer a professionally enriching environment that is flexible and fully remote. Team members engage in in-house challenges and Slack events, utilizing a variety of tools. Meetings are kept to a minimum to encourage focused work.

• Our Awards:

• - Apple Best Apps of 2018

• - Editor’s app choice in over 30 countries

• - Winner of Google’s Material Design Award

• - Best App Finalist in Google Play Awards

• - Consistently ranked in the top ten Health & Fitness apps across platforms

• - Supported by Facebook Startup Lab and Microsoft Venture