User Acquisition Manager – Mobile

This is a fully remote position, open to applicants in Malta.

📋 Description

• Launching and optimizing Facebook Ads and TikTok Ads campaigns.

• Conducting reporting and analysis of advertising initiatives.

• Analyzing projects and audience metrics using AppsFlyer, internal BI, and other tools.

• Scaling channels to achieve target LTV/CPA levels, while enhancing CPA and other essential metrics.

• Testing innovative creative concepts, targeting strategies, and ad formats.

⛳️ Requirements

• Over 2 years of successful user acquisition performance for mobile applications, specifically with Facebook (Meta) and TikTok Ads (mandatory).

• Familiarity with Twitter, Google Ads, Pinterest, Snapchat, Apple Search Ads, and DSPs is advantageous.

• A solid understanding of how advertising platforms operate, knowledge of unit economics, and the ability to analyze how sales funnel metrics influence profitability.

• Knowledge of install tracking dynamics and experience working with MMPs like AppsFlyer, along with the capability to explain the workings of SKAdNetwork.

• Proficient in Russian and possess a B1 level in English.

🏝️ Benefits

• Enjoy 28 calendar days of vacation each year.

• Benefit from 7 wellness days annually (time off).

• Earn bonuses of up to $5000 for successfully recommending candidates for company positions.

• Receive 50% coverage for professional training, international conferences, and meetings.

• Access corporate discounts for English language courses.

• Health benefits are included.

• Reimbursement for workplace expenses up to $1000 gross once every three years.