Growth Marketer

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Identify and engage in newsletter swap and cross-promotion partnerships with audiences that complement our own.

• Create and oversee an affiliate and ambassador program that transforms readers into recruiters.

• Secure podcast appearances, media mentions, and guest editorial opportunities.

• Cultivate relationships with creators, influencers, and community leaders who already possess the audience we aim to reach.

• Source and negotiate co-marketing partnerships with brands, tools, and platforms that resonate with our readers.

• Develop lead magnets, free resources, and tools designed to convert strangers into subscribers.

• Identify viral content formats and strategies that encourage sharing and organic reach.

• Repurpose newsletter content across LinkedIn, X, Reddit, YouTube, and TikTok to drive inbound traffic.

• Write or provide briefs for landing page copy that effectively converts organic visitors at a high rate.

• Establish an SEO content strategy that generates compounding inbound traffic over time.

• Build and optimize a subscriber referral program utilizing SparkLoop, Beehiiv Boosts, or a custom-built solution.

• Recognize critical moments in the subscriber journey where readers are most likely to share.

• Test referral incentives, mechanics, and messaging to enhance word-of-mouth growth.

• Monitor and systematically engineer improvements to the viral coefficient.

• Identify online communities (such as Reddit, Facebook Groups, Discord, and Slack) where our target audience is active.

• Develop a strategy for presence and contribution in those communities, focusing on providing genuine value rather than spamming.

• Explore webinars, Twitter Spaces, and live events as tools for subscriber acquisition and retention.

• Build relationships with journalists, editors, and media outlets to gain earned media and press coverage.

• Report weekly on growth metrics, channel performance, and future strategies.

⛳️ Requirements

• A minimum of 3 years of experience in growth, content marketing, or audience development.

• Proven track record of successfully growing an audience, community, newsletter, or media brand without predominantly relying on paid advertising.

• Exceptional writing skills: able to craft effective pitches, partnership emails, landing pages, or social posts that consistently deliver results.

• Resourceful and innovative: capable of building projects with limited budgets and finding ways to excel.

• Relationship-focused: adept at cold outreach, building rapport, and finalizing partnerships.

• Analytical mindset: skilled at understanding what strategies are effective and when to pivot.

• Bonus Points

• A strong interest in stocks, DeFi, markets, crypto, and finance.

• Experience in running or growing a newsletter in any niche.

• Familiarity with referral platforms such as SparkLoop, Beehiiv Boosts, or ReferralHero.

• Knowledge of SEO and content-led growth strategies.

• Background in financial media, investing, fintech, or personal finance content.

• Established relationships with creators, podcasters, or newsletters within the finance or business sector.

• Familiarity with tools like Beehiiv, ConvertKit, Kit, or similar newsletter platforms.

🏝️ Benefits

• Competitive salary along with performance-based incentives.

• Company offsites.

• Remote work opportunities.

• A role with high ownership and significant impact.