User Acquisition Manager – In-app Networks

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Initiate and oversee advertising campaigns across various ad networks (AppLovin, Moloco, Mintegral, Unity Ads, etc.), where we act as an official partner.

• Track and enhance campaigns daily based on key performance indicators (CPA, CPI, IPM, ROAS, Retention).

• Take full ownership of your channel strategy: create your own testing framework for creatives, target audiences, and bidding strategies, with a primary focus on Tier-1 markets (US, Western Europe).

• Manage campaign reporting and compile regular performance updates.

• Engage directly with network account managers regarding launches, optimization, creative moderation, and technical matters.

• Work alongside the Creative team to request and give feedback on creatives.

• Present results in team meetings and lead your own experiments, with genuine ownership over outcomes.

⛳️ Requirements

• A minimum of 1 year of practical experience in performance marketing for mobile applications, having personally launched and managed campaigns (beyond just a managed-service approach).

• Hands-on experience with at least one of the networks: AppLovin, Moloco, Mintegral, Unity Ads, at a significant spend level (not merely small test projects).

• Proven experience managing monthly budgets starting from $100,000.

• Familiarity with programmatic/ad network buying principles (bidding, auctions, optimization events).

• Strong understanding of essential performance metrics (CPA, CPI, CTR, CR, ROAS, IPM, LTV).

• Proficient in Excel/Google Sheets for data analysis.

• Intermediate English proficiency (B1+) for interacting with network interfaces and liaising with account managers.

• Meticulous attention to detail and disciplined in reporting and campaign organization.

• Basic knowledge of SQL or experience with BI tools (Tableau, AppsFlyer) would be advantageous.

• Familiarity with MMP tools (AppsFlyer/Adjust) and attribution principles would be a plus.

• A keen interest in automating routine tasks (reporting, monitoring) using AI tools would be beneficial.

🏝️ Benefits

• 20 paid vacation days, 15 sick days, and an additional 6 days off for family-related events.

• Up to 10 extra days off for public holidays.

• Complete coverage for medical insurance.

• Reimbursement for sports and equipment expenses.

• Team-building events, corporate gifts, and stylish merchandise.

• Financial and legal assistance.

• Maternity Recovery Support Allowance.

• Retention support for employees who join the Armed Forces of Ukraine.

• Opportunities to participate in social initiatives supporting Ukraine.

• Flexible working arrangements from our Kyiv hub or remotely.

• Provision of modern equipment or depreciation of personal tools.

• Collaborate with a highly skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking sector.

• 70% of our leadership has advanced in their roles here – you can too!

• Performance-driven reviews and Individual Development Plans (IDPs).

• Reimbursement for professional courses and English language classes.

• Access to a corporate library, book club, and knowledge-sharing events.