Senior Growth Marketing Manager, EMEA/APAC

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the integrated campaign calendar aimed at acquiring new logos within the EMEA & APAC segments, with pipeline targets established for each program.

• Convert GTM positioning and competitive differentiation from the GTM Marketing team into engaging, audience-specific campaign narratives and assets.

• Implement multi-channel campaigns that include paid media, email, content syndication, webinars, and integration of field events.

• Design and manage ABM programs targeting accounts across the EMEA & APAC landscape — account-based thinking is essential in this role.

• Enhance Blackboard’s visibility in AI-generated research environments (GEO) by collaborating with the VP GTM on buyer search prompts and themes.

• Collaborate with Marketing channel teams to ensure programs enhance ROI collectively rather than operate in isolation.

• Develop AI-native workflows for continuous campaign analysis, audience personalization, and performance optimization — sharing insights with the broader team.

• Manage Blackboard’s representation at third-party conferences in EMEA & APAC, including events like BETT, EDUTech Asia, and other relevant sector gatherings.

• Oversee regional field activation programs — such as road shows, executive dinners, and partner-hosted events — aligned with pipeline objectives in specific accounts or regions.

• Act as a key contributor to BbT26, Blackboard’s flagship customer event, ensuring alignment between field and campaign strategies.

• Develop and manage post-event attribution models: evaluate every event investment against pipeline sourced, pipeline influenced, and closed won contributions.

• Coordinate logistics and manage agency relationships for event execution; oversee event budgets and vendor contracts.

• Be accountable for a direct pipeline contribution target — focusing on measurable outcomes, reviewing them weekly, and making adjustments as needed.

• Collaborate with Marketing Intelligence to set campaign-level pipeline targets and track performance against these benchmarks.

• Utilize intent data and buying signals from the Marketing Intelligence team to prioritize campaign audiences and tailor outreach efforts.

• Construct and maintain multi-touch attribution to ensure accurate capture of campaign contributions throughout the entire funnel.

• Identify expansion signals — such as customer engagement patterns, advocacy activities, and product usage — and communicate these to the Customer Growth & Advocacy team for post-sale actions.

• Brief and work alongside Content and Brand teams to create campaign assets: landing pages, nurture emails, one-pagers, and digital advertisements.

• Coordinate with Marketing Ops to ensure accurate list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce.

• Collaborate with Product Marketing on sales enablement and ensure consistent campaign messaging across GTM teams.

• Create field-specific materials — including event booth briefs, executive event guides, and post-event nurture sequences — linking field presence to campaign pipeline.

• Manage campaign performance reporting, covering pipeline contribution, MQL-to-SQL ratios, closed won rates, cost per opportunity, and event ROI.

• Continuously test and refine campaign components — including messaging, creative elements, CTAs, and audience segments — to enhance performance.

• Present campaign results and recommendations during weekly pipeline reviews; arrive with insights, not just data dashboards.

• Influence without direct authority: collaborate across Sales, CS, and Marketing to ensure campaigns receive adequate support and acknowledgment.

⛳️ Requirements

• 8–10 years of experience in B2B demand generation or growth marketing, preferably in EdTech, SaaS, or a similarly complex enterprise environment.

• Demonstrated success in building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you manage.

• Genuine ABM experience: you have implemented account-based programs, not merely learned about them. You know how to design plays at the account level and assess their effectiveness.

• Ownership of field and event marketing: you have managed conference presence, regional programs, and event budgets comprehensively, including post-event attribution.

• AI-native operator: you have created workflows and automations with AI as a fundamental aspect of your work, not as an ancillary project. You can provide examples of your creations and their performance.

• Data-driven mindset: you regularly review your metrics, identify what’s effective, and make adjustments proactively.

• Strong proficiency in HubSpot or Marketo and Salesforce; you comprehend lead flow, campaign tracking, and attribution mechanics.

• Experience with intent data platforms — such as 6sense, Demandbase, or similar — and the capability to leverage these signals in campaign targeting.

• Experience managing agency relationships for paid media (search, display, programmatic) and overseeing creative production.

• Ability to work independently in a dynamic organization — you manage your own calendar, brief collaborators, and take ownership of your results.

• Excellent written communication skills: you transform complex positioning into campaign copy, clear creative briefs, and executive-level performance summaries.

• Cross-functional influence: you collaborate effectively with Sales and can provide constructive feedback as necessary, maintaining positive relationships.

• Proficiency in both written and spoken English.

🏝️ Benefits

• Candidates must have legal authorization to work in the country where the role is located at the time of hiring and must maintain that authorization throughout their employment.

• The company does not offer visa sponsorship or immigration support for this position.

• Blackboard is an equal employment opportunity/affirmative action employer and evaluates qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected characteristic.