Growth Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement comprehensive marketing campaigns that enhance brand visibility, generate demand, and foster customer acquisition.

• Perform market analysis to pinpoint target demographics, understand customer needs, assess competitive positioning, and identify emerging market trends.

• Examine customer insights and market data to create audience segmentation and tailored messaging.

• Produce and assist in the development of marketing content, campaigns, promotional initiatives, and product marketing materials across various platforms including digital, email, social media, and others.

• Track and evaluate marketing performance metrics, campaign KPIs, and ROI to enhance marketing efficiency continuously.

• Work in conjunction with Product, Sales, Customer Success, and other cross-functional teams to harmonize marketing strategies with business goals.

• Facilitate product launches by crafting go-to-market messaging and promotional strategies.

• Leverage CRM and marketing automation tools to implement campaigns, monitor engagement, and assess campaign outcomes.

• Create and analyze customer surveys and feedback to gain insights into customer behaviors, preferences, and market opportunities.

• Suggest enhancements to marketing initiatives based on campaign outcomes, analytical data, and industry best practices.

⛳️ Requirements

• 4–7 years of experience in growth marketing, demand generation, digital marketing, or a similar marketing role.

• Proven experience in planning and executing multi-channel marketing campaigns.

• In-depth knowledge of demand generation, customer acquisition, and conversion optimization strategies.

• Experience in conducting market research and utilizing customer insights to guide marketing strategies.

• Proficient in CRM platforms and marketing analytics tools.

• Strong analytical capabilities with the ability to interpret data and convert findings into actionable strategies.

• Exceptional written and verbal communication skills, with a background in creating customer-oriented marketing content.

• Excellent organizational and project management abilities, capable of handling multiple priorities simultaneously.

• Capacity to work autonomously while collaborating effectively across various teams.

🏝️ Benefits

• $88,000–$114,000 base salary, along with bonus eligibility.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with company matching.

• Generous paid time off and company holidays.

• Opportunities for professional development and career advancement.

• A collaborative and innovative work environment.

• Chance to make a significant impact at a rapidly growing global software company.