User Acquisition Manager

📋 Description

• Spearhead extensive creative testing initiatives at scale, transforming successful creatives into high-performing assets, and collaborating closely with the creative team to shape creative direction and production based on performance insights.

• Execute and expand high-budget Google Ads campaigns (mid—7 figures annually) focusing primarily on visual-first campaign formats — Demand Gen, GDA, YouTube, ensuring sustainable DTC acquisition at scale in alignment with LTV/CAC, ROI, and revenue objectives.

• Take ownership of and consistently monitor all performance KPIs within Google Ads and our BI tools, converting data into actionable strategies that foster growth.

• Stay informed on industry and competitive trends (new creative strategies, formats, funnels, propositions, competitor approaches) and proactively interpret insights into opportunities for testing and scaling.

• Remain ahead of industry, platform, and auction dynamics and updates, collaborating closely with other members of the PPC team across various applications.

• Leverage (and proactively recommend) internal automation/analytics solutions (autorules, scripts) to minimize manual workload, enhance efficiency, and expedite iteration.

⛳️ Requirements

• Over 2 years of practical experience with Google Ads, delivering strong results in DTC (subscription apps are a significant advantage), with a proven history of managing budgets exceeding $1M and effectively scaling accounts while maintaining CAC and LTV/CAC within set targets.

• Extensive hands-on expertise in all Google Ads campaign types, with particular proficiency in Demand Gen, GDA, and YouTube; familiarity with other DSPs like Applovin is a strong plus.

• Proficient in English at a B2 level or higher.

• Demonstrated experience in conducting structured, high-volume creative testing at scale, effectively interpreting signals, and converting winning strategies into scalable, repeatable frameworks.

• Strong understanding of visual creative formats and the elements that contribute to high-performing creatives that succeed at scale (hooks, structure, offer framing, and attention-grabbing visuals).

• Comfortable working with large datasets and tools such as Excel, BI tools (Tableau), GA4, and data visualization platforms.

• Actively tracks industry and competitor trends (creative concepts, propositions, funnels) and translates them into actionable recommendations.

🏝️ Benefits

• Grow Together: Join a culture that promotes both personal and professional development. Here, you’ll flourish as we learn, evolve, and succeed collectively.

• Lead by Example: Regardless of your position, your leadership is valuable. Every team member is empowered to inspire and create an impact.

• Results-Driven: We prioritize achieving significant outcomes. It’s not solely about the effort, but the difference we make each day.

• We Are Well-Makers: Become part of a movement that’s fostering a healthier, happier world. Together, we turn well-being into a reality!