Senior B2B Growth Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Create strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments.

• Define, manage, and implement demand generation programs to enhance commercial value for the business.

• Design and execute scalable marketing strategies to increase awareness, understanding, and loyalty.

• Develop and execute B2B healthcare marketing campaigns, along with a marketing calendar and roadmap.

• Provide guidance on content while ensuring brand quality and consistency across all marketing channels and content.

• Establish and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience.

• Build and manage integrated demand generation programs across paid, organic, email, and partner channels.

• Collaborate with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns.

• Oversee lead retrieval for conferences and trade shows.

• Develop and manage multi-channel email programs that nurture contacts and advance prospects through the sales funnel.

• Own the growth technology stack, including Salesforce Marketing Cloud Account Engagement.

• Ensure adherence to marketing best practices and platform policies while maintaining campaign integrity.

• Define, track, and report on essential KPIs.

• Provide regular updates, performance reports, and strategic recommendations to the marketing team to foster campaign success and client satisfaction through both paid and organic efforts.

⛳️ Requirements

• 8 to 10 years of experience leading and managing B2B demand generation campaigns.

• Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, and employer/payer markets.

• 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept through to reporting.

• Exceptional project management, communication, presentation, and cross-functional collaboration skills.

• Experience collaborating closely with Sales and Commercial teams.

• Strong analytical and technical skills across paid media, SEO/AEO/GEO, email marketing, web, and social channels.

• Experience overseeing budgets, pacing, and performance reporting across large and complex campaigns.

• Focus on creating commercial value and achieving measurable ROI.

• Proven capability to drive projects independently and proactively.

• 1-2 years of experience in people management.

• Bachelor’s degree.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) with company matching.

• Employee stock purchase plan (ESPP).

• Unlimited vacation.

• 13 paid holidays.

• 72 hours of sick leave.

• Mental wellness programs.

• Financial wellness programs.

• Fertility benefits.

• Generous parental leave.

• Pet insurance.

• Supplemental life insurance for you and your dependents.

• Company-paid short-term and long-term disability.