User Acquisition Manager

📋 Description

• Development and implementation of the UA strategy for scaling the Web direction of Meta Ads

• Planning, launching, optimizing, and scaling campaigns with clear objectives (CAC / ROAS / ROMI)

• Collaborating on the creation and adaptation of creatives for various formats and audiences

• Conducting A/B testing at different stages of web funnels and setting up campaigns to enhance results

• Identifying new audiences, placements, and creative approaches alongside the product marketing team and the creative team

⛳️ Requirements

• 1-3 years of experience with META Ads in B2C SaaS products (practical experience with Snapchat and TikTok Ads will be an advantage)

• Understanding of marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention

• Proven track record in managing advertising budgets (from $200,000 / month)

• Seeking validation of hypotheses through data, always tracking metrics during launches

• Values unconventional approaches, especially regarding tests and interesting cases

• Initiative and a desire to rapidly grow toward a people management role

• Intermediate (B1+) English proficiency

🏝️ Benefits

• Medical insurance

• Paid business trips, if the role's specifics require such travel

• Corporate discounts from partners