User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Scaling advertising campaigns on Google Ads and Bing Ads;

• Initiating and optimizing advertising campaigns on Google Ads in line with the established strategy and defined KPIs;

• Continuously exploring new approaches and opportunities for optimizing advertising campaigns;

• Participating in the creation of advertising materials necessary for promotion on Google and Bing Ads.

⛳️ Requirements

• Over 3 years of experience specifically with Google Ads in an advertising agency or a product company;

• Proven experience working with the Google Ads interface, demonstrating concrete results in Tier 1 markets;

• Experience in effectively launching advertising campaigns in Google Display and Demand Gen formats;

• Deep familiarity with Google Analytics / Amplitude / Tableau;

• Experience in optimizing metrics such as CPL, CAC, LTV, ROMI/ROAS, ROI/ROR, along with a tangible record of improving QS;

• A hypothesis-driven and data-driven approach to work;

• Ability to analyze competitors' strategies and results;

• Experience managing budgets exceeding $100k per month;

• English proficiency at Upper-Intermediate level or higher.

🏝️ Benefits

• Scheduled performance reviews and development of Personal Development Plans (PDP);

• Support in building your personal brand on social media Boosters and expert media;

• Access to Genesis professional communities with free courses and networking opportunities;

• Budget for courses, conferences, and English language learning;

• Company-provided technology and coverage of all necessary services for work;

• Health insurance;

• Compensation for working with a psychologist;

• Individual benefits for sports activities;

• Breakfasts and lunches (on-site at offices);

• Genesis sports activities: running community, volleyball, yoga (offline); stretching and yoga (online).