Unit Lead, SEA / Google Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Leadership of the team and development of personnel: serve as the primary liaison for the team, conducting weekly meetings to encourage both professional growth and personal development.

• Assurance of quality within the team: perform regular in-depth reviews of team members' accounts to pinpoint opportunities and enhance performance.

• Management of resources: oversee team utilization, assist in capacity planning, and contribute to recruitment efforts.

• Operational and strategic oversight of major clients (managing budgets ranging from six to seven figures) and executing onboarding processes.

• Establishment, management, and optimization of campaigns (Google Ads, Microsoft Ads, Web Analytics) across all pertinent channels.

• Analysis of business KPIs, generating proactive recommendations for action, and independently leading client meetings.

• Definition and monitoring of agency-wide quality standards for campaign setups, reporting, and audits.

• Proactive automation and enhancements of workflows.

• Preparation of potential analyses and partial support for sales meetings.

⛳️ Requirements

• At least 5 years of practical experience in performance marketing (SEA), preferably with a substantial background in an agency setting.

• Hands-on approach: as part of a small team (currently consisting of 7 individuals), proactive engagement is expected.

• Leadership capabilities: prior experience in leading teams or successfully undertaking mentoring roles is required.

• Extensive technical expertise: proficiency in Google Ads, Google Merchant Center, and GA4 is essential.

• Familiarity with Google Tag Manager and comfort with scripts and technical implementations are necessary.

• Bonus: experience with feed management and other SEA-specific tools is advantageous.

• Analytical mindset: familiarity with terms such as attribution models, consent banner adjustments, and competitor analyses is essential.

• A customer-oriented, independent, structured, and goal-driven working style with a strong service focus.

• Exceptional skills in analyzing and interpreting data.

• Fluent in both German and English, with strong written and verbal communication skills.

🏝️ Benefits

• Flat hierarchies: direct collaboration with Sergej, the CEO.

• Steep learning curve through professional development based on our extensive experience in SEA and web analytics, including annual attendance at trade shows or training sessions.

• Long-term client relationships that allow for deep engagement with customers and their processes for mutual growth.

• Maximum of 5 clients per employee.

• Access to our comprehensive internal knowledge wiki.

• Quarterly multi-day team meetings for collaborative work, workshops, and team-building activities.

• Provided equipment includes an Apple MacBook, large monitor, and high-quality peripherals.

• Home office options within Germany, with the opportunity to work in the Hamburg office.

• Occasional chances to work from other EU countries.

• Flexible working hours – 39-hour work week with core hours from Monday to Friday, 10:00 to 15:00.

• 30 days of vacation plus 1 day off on your birthday, along with half days off on December 24th and 31st, totaling up to 32 days off.

• Membership to Urban Sports Club.