Paid Media Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and enhance paid media campaigns for clients across diverse sectors on platforms such as Google, Bing, Meta, and other advertising networks, ensuring alignment with their defined paid media objectives.

• Monitor the pacing of paid media campaigns to guarantee optimal delivery without underperformance or oversaturation.

• Evaluate the effectiveness of paid campaigns to create and apply both proactive and reactive strategies aimed at ongoing performance enhancement.

• Track and present performance metrics of paid marketing initiatives for both internal and external stakeholders.

• Clearly communicate campaign activities, their implications, and strategies for performance improvement to internal and external stakeholders.

• Execute and convey competitive research for clients, developing and enacting offensive and defensive strategies to elevate client visibility over competitors through paid media initiatives.

• Offer recommendations to critical stakeholders regarding landing page optimizations and strategies to enhance paid media outcomes.

• Stay informed about the latest best practices in paid media, as well as planning and research tools.

• Collaborate with the Paid Media Operations team for the launch of new accounts and/or campaigns.

• Provide assistance to internal stakeholders regarding relevant paid media inquiries.

• Perform additional responsibilities as directed by management.

⛳️ Requirements

• 1-2 years of experience in paid media within an agency setting.

• Client-facing experience is preferred, including engagement in meetings, sharing campaign updates, and fostering positive client relationships.

• Proficiency in creating and maintaining performance reports using tools such as Looker Studio, NinjaCat, etc.

• Coachability: Exhibits a growth mindset by actively seeking, accepting, and applying feedback to enhance performance and adapt to changing processes and priorities.

• Exceptional attention to detail, ensuring accuracy in campaign setup, optimization, reporting, and quality assurance.

• Strong written and verbal communication abilities, facilitating effective collaboration with internal teams and clear communication with clients.

• A strategic, proactive, and creative mindset focused on innovative, data-driven solutions.

• Strong work ethic, capable of prioritizing tasks, adhering to deadlines, and consistently delivering high-quality results in a fast-paced agency environment.

• Outstanding organizational and time management skills, with the capacity to handle multiple projects, competing priorities, and deadlines simultaneously.

• Basic to intermediate skills in Microsoft Excel, including the use of formulas, sorting and filtering data, and generating reports to assist in campaign analysis.

• Ability to work independently as well as collaboratively within a team setting.

🏝️ Benefits

• Remote-first culture with flexible work arrangements.

• Performance-based bonuses to recognize excellence.

• Medical, Dental, Vision, and Life Insurance coverage.

• 401(k) matching to support your future planning.

• Six weeks of paid parental leave for new parents.

• Annual tuition reimbursement of $2,000 for ongoing education.

• Wellness stipend to promote your health and fitness.

• Monthly data stipend to support your remote working environment.

• Paid vacation and sick leave for a balanced work-life experience.

• Eleven paid holidays to enjoy throughout the year.

• Paid days off for community service to give back.

• Paid birthday holiday to celebrate your special day.

• Comprehensive Employee Assistance Program for personal support.

• Opportunities for leadership and career advancement.

• Anniversary rewards to commemorate milestones.

• Inclusion, Diversity, Equity & Access (IDEA) Committee involvement.

• Exciting team merchandise!