Manager, Paid Social – Subscriptions & Consumables

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and expand paid acquisition strategies for our Subscriptions and Consumables product lines on platforms such as Meta, TikTok, Google, YouTube, and emerging channels.

• Take ownership of channel strategies, campaign configurations, budget management, and daily optimizations aimed at meeting revenue, ROAS, CAC, traffic, CPC, and conversion targets.

• Create a comprehensive testing roadmap that encompasses audiences, bidding strategies, campaign structures, creatives, landing pages, and new opportunities within platforms.

• Collaborate with our Senior Performance Creative Manager, internal creative teams, and agency partners to transform performance insights into innovative concepts and creative variations.

• Identify enhancement opportunities throughout the post-click journey and work alongside the Digital Product team on landing page and conversion testing initiatives.

• Generate weekly and monthly forecasts, clearly communicate performance metrics, and suggest budget or strategy adjustments based on the results.

• Develop reporting and automation systems that enhance visibility, operational efficiency, and accelerate decision-making processes.

• Disseminate insights throughout the Growth organization while remaining informed about platform updates, attribution methodologies, AI-driven marketing, and emerging acquisition tactics.

⛳️ Requirements

• 5-7 years of direct-to-consumer digital marketing experience, including a minimum of 4 years of hands-on work in paid social and paid search.

• Demonstrated success in building and scaling campaigns on Meta Ads, with practical experience in TikTok, Google, and YouTube Ads.

• Proven track record in managing significant media budgets and enhancing acquisition performance through systematic testing and optimization.

• Deep understanding of attribution and revenue reporting, with the capability to link media spending to customer acquisition, conversions, and revenue generation.

• Strong creative instincts and experience in converting performance data into actionable briefs, innovative concepts, and testing priorities.

• Highly analytical, with proficiency in Google Analytics and Excel or Google Sheets to detect trends and facilitate informed decision-making.

• Self-motivated, resourceful, and organized, with the ability to establish structure and drive progress in a dynamic environment.

• Excellent communication and collaboration abilities with teams across Growth, Creative, Digital Product, and external agency partners.

• An AI-oriented approach, with experience in leveraging AI for analysis, copywriting, targeting, testing, or workflow automation.

• Familiarity with tools like Triple Whale, Northbeam, Google Data Studio, or Supermetrics is advantageous, along with a working knowledge of SEO and answer engine optimization.

🏝️ Benefits

• Performance bonus linked to revenue metrics

• Medical, Dental, and Vision insurance coverage

• Unlimited PTO alongside paid holidays

• Remote-first position, with occasional travel required

• Stipends for fitness, ongoing education, and home office setup

• Discounts on iRESTORE Products

• High-visibility position with career advancement opportunities

• A collaborative, fast-paced team that values initiative and fresh ideas