Senior Manager, Paid Search

This is a fully remote position, open to applicants in Hawaii.

📋 Description

• Drive Rula’s patient marketing goals by utilizing data-driven strategies for the effective and scalable execution of its paid search program.

• Accountable for surpassing patient start targets while adhering to the required LTV ROI by implementing AI-focused, data-driven optimizations to enhance the program's potential.

• Effectively communicate and narrate stories, while collaborating closely with both internal and external stakeholders.

• Identify issues, prioritize tasks, and convey necessary actions or results to key stakeholders, including those in Analytics and Finance.

• Confidently engage with leadership, including the executive (S-team) team.

⛳️ Requirements

• Over 7 years of relevant professional experience in executing and managing paid search programs.

• Mastery of Google Ads and Microsoft Ads platforms; expert knowledge of sound account and campaign structures, optimization strategies, and smart bidding techniques.

• Proven experience in managing substantial budgets, specifically $1M+ per month.

• Background in collaborating with cross-functional partners, such as Finance and Analytics, to enhance channel performance.

• Experience with Google Smart Bidding, particularly tROAS.

• Google Ads certification for Search is preferred.

• At least 2 years of experience leading a team of one or more specialists is preferred.

• Familiarity with YouTube Demand Generation, Performance Max, and AI Max is preferred.

• Demonstrated success in building and utilizing AI agents to automate paid search operations is preferred.

• Proficiency in Looker or similar data visualization tools is preferred.

• Knowledge of first-party data integration tools such as Freshpaint, Segment, etc., is preferred.

🏝️ Benefits

• 100% remote work environment: Flexible working hours to promote a healthy work-life balance, allowing you to fulfill both professional and personal obligations (candidates must reside in the United States; currently not hiring in Hawaii).

• Competitive salary and benefits: Full transparency in pay ranges, regardless of your location within the United States.

• Comprehensive health benefits: Includes medical, dental, vision, life insurance, disability coverage, and FSA/HSA options.

• 401(k) plan access: Start planning for your financial future.

• Generous vacation policies: Includes two company-wide shutdown weeks each year for personal wellness (applicable to most employees).

• Paid parental leave: Available for all types of parents, including birthing, non-birthing, adopting, and fostering.

• Employee Assistance Program (EAP): Supporting your mental and physical well-being.

• Quarterly departmental stipend: Funding for fun team-building activities or in-person gatherings.

• Community and employee resource groups: Engage in groups that celebrate diverse employee identities and experiences, fostering an inclusive community.

• Home office stipend: New hire home office stipend and a $50 monthly allowance to assist with internet or cell phone costs.

• Wellness at Rula program: Year-round wellness initiatives along with a $50/month wellness stipend.