Demand Generation, Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement multi-channel campaigns across paid platforms (LinkedIn, Google, Meta), email/lifecycle, and outbound aligned with SDR efforts.

• Take charge of event strategy and execution in collaboration with the Marketing Coordinator to promote meaningful engagement and generate a high-quality pipeline.

• Manage Barti's webinar program, overseeing everything from content creation to promotion and follow-up.

• Identify and implement direct mail campaigns as well as sponsor publications or newsletters.

• Establish and oversee a referrals program to create a steady, low-cost pipeline.

• Collaborate with SDRs to develop outbound sequences, talk tracks, and strategies that open doors.

• Handle the operational execution of your campaigns, which includes UTM structures, HubSpot builds, and email deployment, while also contributing to broader team processes.

• Concentrate on achieving tangible revenue and pipeline results instead of merely increasing MQL counts, while offering data-driven insights to executive leadership on resource allocation.

⛳️ Requirements

• 3-5+ years of experience in demand generation, growth marketing, or field marketing within a B2B SaaS context.

• Demonstrated success in driving new-logo growth through multi-channel campaigns and events.

• Practical experience in executing campaigns personally, including planning and conducting events (both virtual and in-person), email marketing, and paid media, rather than relying solely on agencies.

• Experience collaborating closely with Sales or SDR teams on outbound strategies and enablement.

• Proficiency with marketing automation and CRM systems.

• Background in a fast-paced B2B startup environment, with a proven ability to establish processes in new and unstructured settings.

• Outstanding organizational and communication abilities, capable of managing multiple concurrent programs.

• Familiarity with direct mail, publication sponsorships, or referral programs is advantageous.

• Knowledge of intent data, lead scoring, or account-based marketing is a plus.

🏝️ Benefits

• Join a mission-driven, rapidly growing company that is transforming the future of eye care.

• Enjoy the flexibility of working remotely from anywhere in the U.S.

• Collaborate with a dedicated, fun, and supportive team.

• Receive a competitive salary ranging from $100,000 to $125,000.

• Gain equity in a fast-growing startup.

• Access health, vision, and dental benefits.

• Benefit from unlimited PTO.

• Enjoy an annual professional development stipend.

• Experience a high-impact role with ample opportunities for growth, ownership, and creativity.