Marketing Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete development and implementation of integrated marketing campaigns.

• Work collaboratively across various departments to ensure that campaigns meet business goals and audience requirements.

• Convert product positioning and messaging into engaging campaign stories.

• Direct the strategy and execution of outbound email campaigns, including nurture programs, newsletters, and product announcements.

• Create segmentation strategies and enhance email effectiveness through A/B testing and analytics.

• Evaluate campaign performance and offer actionable insights to boost pipeline generation and impact.

• Collaborate with RevOps to enhance attribution and reporting methodologies.

• Serve as a vital partner to Product Marketing, Content, and Sales teams to guarantee consistent messaging and campaign cohesion.

• Keep abreast of marketing technology trends and implement innovations to enhance campaign outcomes.

• Team up with Marketing Ops to ensure precise tracking in HubSpot, Salesforce, and Gong.

⛳️ Requirements

• Minimum of 4 years of marketing experience, emphasizing campaign management and email marketing.

• Demonstrated experience utilizing ABM technology (e.g., 6Sense, Common Room, or similar) to execute account-based campaigns.

• Background in B2B SaaS is required; HR Tech experience is preferred.

• Strong grasp of omni-channel marketing best practices, including segmentation, automation, and personalization across platforms such as email, web, social, paid, community, etc.

• Exceptional writing skills, capable of crafting concise, value-driven messaging that prompts action tailored to specific audiences.

• Proven ability to plan, prioritize, and excel in a fast-paced, deadline-oriented environment.

• Established capability to collaborate effectively with cross-functional teams.

• Ability to make data-informed decisions, referencing insights from marketing trends, KPIs, and stakeholder feedback.

• Proficient in analytics tools such as Google Analytics, HubSpot, and Salesforce.

• Experience with tools such as 6Sense, Gong, Outreach, WordPress, Asana, or similar platforms.

• Bachelor’s degree in business, marketing, or a related communications field or equivalent professional experience.

🏝️ Benefits

• Maintain your health and well-being with our extensive medical, dental, and vision plans.

• Choose between FSA or HSA options that fit your personal needs.

• Secure your future with our 401K plan that matches your contributions.

• Enjoy paid leave for various life events, including illness, disability, or parenthood.

• Have a stake in the company with our #Allin Shares Program.

• Take advantage of our unlimited PTO policy to recharge and refresh.

• Benefit from company-paid holidays, a day off for your birthday, closure during the 4th of July week and December holiday week, half-day summer Fridays*, half-day first Fridays*, and 8 hours of volunteer time.

• Earn extra income by referring qualified candidates to our team.

• Access professional and personal support through our employee assistance program.

• Work remotely in an environment that promotes collaboration and creativity.