TV, Video, Audio & Display Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform business objectives into a comprehensive TVAD strategy that encompasses awareness, consideration, and performance channels such as CTV/OTT, online video, digital audio/podcasts, programmatic display, and linear.

• Oversee the daily strategy and implementation for clients.

• Deliver growth-oriented updates and quarterly business reviews that link media activities to revenue, CAC, LTV, and incremental reach.

• Integrate TVAD expertise with an expanding understanding of multi-channel marketing.

• Align TVAD efforts with Search, Social, Commerce/Retail Media, CRM, and Creative initiatives.

• Educate clients and teams while formalizing operational playbooks.

• Utilize DSP and advertising platform features responsibly, focusing on goal strategies, pacing, frequency, brand safety, and verification.

• Experiment with innovations cautiously, assess outcomes, and scale successful initiatives.

• Utilize Bliss Point insights to inform budget allocation and innovations.

• Offer constructive feedback to enhance tools.

• Design reliable TVAD tests employing geo/lift, holdout, A/B, or time-series methodologies.

• Establish success metrics and maintain a consistent measurement schedule.

• Anticipate expected impacts and potential risks.

• Articulate and promote Tinuiti’s measurement and attribution framework.

• Clarify model limitations when suggesting adjustments.

• Support the health of data and operations.

• Eliminate recurring inefficiencies such as unmanaged frequency, low-quality inventory, and overlaps.

• Assist the Pod in adopting improved operational methods.

⛳️ Requirements

• 5–7 years of experience managing TV/video/audio/display initiatives at scale with comprehensive ownership, or 5–7 years in analytical roles with a strong focus on media analytics.

• Familiarity with DSPs and advertising platforms.

• Understanding of verification, IVT, viewability, audience/data utilization, and frequency management.

• Proficient in coordinating with publishers, PMPs, and partners.

• Experience in incrementality/lift studies and basic A/B testing.

• Ability to forecast effectively.

• Capability to connect media efforts to revenue, CAC, LTV, incremental reach, and audience attention.

• Advanced skills in Excel/Sheets.

• SQL familiarity preferred.

• Experience with GA4 and platform analytics.

• Commitment to clear documentation and communication.

• Proficient in client-ready storytelling and setting clear expectations.

• Ability to collaborate effectively with Econometrics, Creative, channel teams, and Client Leadership.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• 20 paid holidays, including several long weekends.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Fringe benefits.

• Forma program.

• Unlimited Telemedicine and Teletherapy services at no cost.

• Thankful giving initiative.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave at full pay.

• Partners receive 12 weeks of parental leave following the birth or adoption of a child.

• Access to on-demand learning resources.

• Mentorship program available.

• Leadership and management development programs and resources offered.

• Incentive pay program (RevShare) that includes a monthly variable revenue payment opportunity.

• Discretionary annual performance bonus.