Trends Writer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Generate and write timely sports articles aimed at driving referral traffic from Facebook.

• Design promotional images for Facebook that enhance click incentives and engagement to boost referral traffic.

• Craft engaging, curiosity-driven headlines that motivate Facebook users to click through to the articles.

• Spot emerging stories, trends, discussions, and key topics across various sports.

• Deliver a minimum of 6 articles per shift in a dynamic publishing setting.

• Tailor content ideas and headlines based on audience engagement metrics.

• Analyze content performance and leverage data to shape future story ideas, headlines, and content presentation.

• Collaborate closely with editors and the broader content team to uncover opportunities for high-traffic content.

• Uphold rigorous editorial standards, ensuring accuracy and meticulous attention to detail while maintaining a fast pace.

⛳️ Requirements

• Proven experience in ideating, headlining, and producing content specifically for Google Discover and/or Google Search.

• 3-5 years of experience in crafting written content focused on generating referral traffic from Facebook.

• Skilled in creating promotional images for Facebook that drive referral traffic, with a strong emphasis on click incentives and engagement.

• A solid understanding of what makes content engaging and shareable on Facebook.

• A history of producing content that has successfully generated significant Facebook referral traffic.

• Proficient in using analytics tools and applying performance data to enhance content strategies.

• Experience in a high-output digital publishing environment.

• Submission of a CV along with a link to a Facebook page that showcases experience in generating Facebook referral traffic.

• A writing assessment may be required as part of the application procedure.

• Compliance with Valnet's Editorial Standards, including a ban on the use of Artificial Intelligence.

🏝️ Benefits

• Fully remote work environment.

• Opportunities to propose original ideas.

• A fantastic community of like-minded individuals to discuss sports with daily.