Traffic Management Analyst

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Strategizing, implementing, and optimizing paid media campaigns (Google Ads, LinkedIn Ads, and Meta Ads) with an emphasis on lead generation and performance enhancement.

• Overseeing and tracking campaign budgets, making necessary adjustments to bids, targeting, and creative elements for ongoing improvement of outcomes.

• Analyzing key performance indicators (CPC, CPL, CPA, ROAS) to support campaign performance evaluations.

• Assisting in the development and execution of A/B testing for advertisements, audience segments, and campaign variations.

• Aiding in the enhancement of pages and materials (landing pages, creatives, etc.) with an emphasis on boosting conversion rates.

• Collaborating with internal teams (such as the sales department) to align strategies and ensure the quality of leads.

⛳️ Requirements

• Proficient understanding of paid media platforms (Google Ads and Meta Ads).

• Familiar with performance metrics and campaign analysis techniques.

• Solid grasp of the conversion funnel and lead generation processes.

• Basic knowledge of Google Analytics and/or Google Tag Manager.

• Experience in reporting and data analysis using Excel or similar tools.

• Availability to work during standard business hours.

• Prior experience with managing paid media campaigns.

• Creative skills in content production.

• Background in B2B campaigns or lead generation for complex sales (e.g., SaaS).

• Understanding of A/B testing and conversion rate optimization (CRO) methodologies.

🏝️ Benefits

• Comprehensive training and development opportunities.

• Flexible work schedule to promote work-life balance.

• Collaborative and supportive team environment.

• Competitive salary and performance-based bonuses.

• Access to cutting-edge tools and technologies.