Trade & Shopper Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Analyze promotional performance, spending trends, and business outcomes to provide insights on trade strategy and promotional effectiveness, identifying opportunities that inform commercial recommendations.

• Collaborate with Sales to create customer-specific promotional plans, suggesting promotional mechanics, investment levels, retailer-specific tactics, and anticipated financial outcomes to enhance trade spending.

• Enhance trade investment transparency by working alongside Sales and Strategic & Analytics to refine spend classification, tracking, slotting visibility, and pacing against plans utilizing Salesforce and reporting tools.

• Assess promotional ROI and performance learnings, converting insights into actionable recommendations that enhance future customer strategies and trade investment decisions.

• Collaborate with Finance on customer P&Ls, net revenue, and trade investment analysis to aid informed business decisions.

• Formulate the digital shopper marketing strategy and annual program roadmap, establishing campaign priorities, investment plans, and success metrics to foster innovation trials, purchase conversions, and business growth.

• Oversee the execution of digital shopper marketing activation, including campaign planning, offer strategy, audience targeting, timing, spend optimization, and performance tracking in collaboration with Marketing, which manages creative and content development.

• Analyze retailer loyalty and rewards programs as promotional tools, utilizing effectiveness data to guide investment decisions.

• Use Salesforce and Tableau to update and improve existing trade pacing and monthly event reporting, offering insights into spending performance, budget trends, and forthcoming promotional activities.

• Create AI-enabled dashboards and automated reports that provide commercial insights, streamline analyses, and enhance reporting efficiency.

⛳️ Requirements

• Over 7 years of experience in Revenue Growth Management, Trade Strategy, Trade Planning, Shopper Marketing, or Sales Strategy within the CPG sector.

• Extensive knowledge of trade spend management and promotional ROI, including mechanics such as TPRs, BOGO, multi-buy, digital coupons, and everyday price point strategies, with experience across major grocery, mass, and specialty retailers.

• Proven experience managing trade investment and shopper marketing budgets, with practical experience executing digital coupon, rebate, rewards, sampling, or review generation programs across platforms like Ibotta, Fetch, Instacart, PINCHme, Inmar, Neptune, and Hummingbird.

• Proficient in treating shopper marketing and retail media spend as a trade investment lever, utilizing performance data to set investment levels across programs and partners (e.g., Target Roundel, Walmart Scintilla, Meijer mPerks).

• Familiar with Circana (IRI), NielsenIQ, retailer POS data, Salesforce, Power BI or Tableau, advanced Excel modeling, and AI tools (e.g., Claude, ChatGPT, Copilot, Gemini) to analyze data, streamline reporting, and develop dashboards.

• A strategic thinker capable of translating complex data and insights into clear recommendations and actionable business decisions.

• A highly collaborative partner who can forge strong relationships across Sales, Finance, Marketing, and external partners to promote alignment and execution.

• Comfortable working in a dynamic, entrepreneurial environment where priorities shift, and proactive problem-solving is crucial.

🏝️ Benefits

• Annual Bonus

• Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents

• One Medical Membership

• Short Term Disability and Life Insurance

• Flexible Spending Account / Health Savings Account

• Commuter Benefits

• 401(k)

• Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off

• Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow

• New Parents: 12 weeks of paid parental leave plus the option to add leave time via PTO, unpaid time, and state programs, plus 4 weeks of flexible return to work arrangements

• Breast milk shipping service for traveling team members provided by Milk Stork

• Monthly fitness, internet and phone stipends

• Monthly lunch stipend to encourage team member connection

• Annual education stipend

• Home office set-up stipend

• Unlimited Pasta & Mac

• $500 annual stipend to purchase our pizza and waffles, wherever they're sold

• Quarterly snack box for remote employees

• Lively NYC office stocked with snacks and beverages

• Quarterly in-person and remote events