Trade Marketing Manager

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Support the DEWALT brand by developing and executing promotional strategies along with both long-term and short-term marketing initiatives.

• Launch promotions, unveil new products, and introduce concepts, displays, and associated marketing activities.

• Establish a pricing policy in accordance with company guidelines and create, implement, and maintain pricing processes and price lists.

• Organize events, catalogs, fairs, and oversee translation efforts.

• Collaborate with CE Group Marketing Managers to tailor activities for the local market.

• Develop and implement local sales activities in conjunction with local sales teams.

• Translate and modify materials while liaising with translation agencies.

• Work together with CE digital and social media managers and the regional product team for the CEE region.

• Oversee the budget, manage the purchase order process, and allocate investments to optimize ROI.

• Evaluate and report on marketing campaign performance, measuring results against established goals.

• Keep an eye on competitor activities and perform market analyses.

• Collaborate with the sales teams in Romania and the Balkan region.

• Maintain consistent communication with CE marketing team members and within the CEE region.

• Manage system updates and pricing configurations.

• Analyze the market and competition to discover new channels, customers, and partners.

• Conduct regular meetings and visits with customers.

⛳️ Requirements

• No specific educational qualifications required.

• No specific experience requirements outlined.

• Capability to support DEWALT marketing initiatives and adapt to local market needs.

• Proficiency in managing marketing budgets, purchase orders, and ROI distribution.

• Competence in measuring and reporting on campaign performance.

• Skill in conducting market, competition, and channel analysis.

• Ability to coordinate effectively with sales, marketing, digital, social media, and regional product teams.

• Experience in organizing events, catalogs, fairs, translations, and customer engagements.

🏝️ Benefits

• Competitive salary.

• Country-specific entitlements and benefits.

• Opportunities for career advancement and skill development.

• Access to learning resources, Lean Academy, and online university.

• Certificates and specializations from prestigious colleges and universities.

• A diverse and inclusive workplace culture.

• Opportunities for volunteerism, community engagement, and sustainable business practices.