Trade Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create the monthly social media calendar for the store's Instagram account;

• Ensure the content strategy is aligned with institutional campaigns, product launches, and promotions;

• Develop briefs for the marketing team aimed at producing visual assets, videos, and interactive content;

• Craft innovative and strategic captions and copy for social media platforms;

• Schedule and publish content utilizing scheduling tools like Postgran;

• Oversee interactions including comments, messages, and mentions;

• Monitor and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, clicks, and conversions;

• Compile monthly performance reports featuring insights and improvement recommendations;

• Manage the budget and ensure optimal performance for paid campaigns in collaboration with the Media team;

• Assist in the identification and outreach to digital influencers for partnerships and brand activations;

• Develop briefs for local influencers;

• Foster engagement and strengthen the follower community, promoting interaction and loyalty;

• Suggest and create innovative content approaches and formats;

• Generate content for the stores' WhatsStore (WhatsApp storefront);

• Provide coverage for events such as product launches and conventions;

• Maintain relationships with shopping centers/malls for the distribution of communication materials and campaigns;

• Present analyses and results to management;

• Create briefs and supervise projects for digital sales representatives;

⛳️ Requirements

• Bachelor's degree completed or in progress in Marketing, Business Administration, Advertising, or related fields;

• Experience in trade/retail within the apparel industry is advantageous;

• Willingness to travel;

🏝️ Benefits

• All our job openings are also accessible to candidates with disabilities.