Territory Sales Representative

This is a fully remote position, open to applicants in Florida.

📋 Description

• Increase sales of Trex Composite Fencing by converting customers from wood, vinyl, and competing composite products.

• Cultivate a thorough understanding of local market trends, competitor products, and pricing strategies.

• Impact product choices at both contractor and homeowner levels through educational initiatives and value-driven selling.

• Monitor and enhance composite penetration in designated accounts and regions.

• Identify promising residential fencing contractors within the designated area.

• Recruit, onboard, and engage contractors to form strategic partnerships with FSG and Trex.

• Promote consistent quoting practices that ensure Trex Composite Fencing is included in all relevant project estimates.

• Position Trex as the contractor's go-to premium fencing option, rather than a sporadic upgrade.

• Provide support through field training, product demonstrations, lunch-and-learns, and jobsite visits.

• Inform contractors about Trex product features, performance advantages, installation best practices, and value propositions for homeowners.

• Assist contractors with quoting tools, samples, and sales support materials.

• Guide contractors on how to present Trex confidently, even when homeowners are initially focused on wood or vinyl pricing.

• Foster strong relationships with contractors, dealers, and internal stakeholders.

• Work closely with Inside Sales, Customer Service, and Operations to guarantee an exceptional contractor experience.

• Serve as the market's voice by providing insights on product performance, objections, and competitive challenges.

• Implement territory strategies that align with growth targets, contractor engagement goals, and composite market share objectives.

• Monitor activity metrics (contractor visits, training sessions, demos, quotes generated) and performance metrics (revenue, installations, share growth).

• Keep accurate CRM records and forecasting information.

⛳️ Requirements

• Minimum of 3 years of outside sales experience, ideally in building materials, construction products, or home improvement sectors.

• Demonstrated success in influencing product selection and promoting premium solutions.

• Experience collaborating with contractors, installers, or trade professionals.

• Strong consultative skills with a focus on value-based selling.

• Self-driven with the capability to independently manage a field-based territory.

• Valid driver's license and willingness to travel within the assigned market area.

• Preferred experience in fencing, decking, railing, or exterior building products.

• Experience in launching or expanding a new product category.

• Familiarity with wood, vinyl, aluminum, and composite fencing systems.

🏝️ Benefits

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• [Insert more benefits if applicable]