Technology Systems Analyst

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Take ownership of the ongoing precision, documentation, and governance of Segment tracking plans, which encompass event and property naming conventions, schemas, and validation protocols.

• Supervise tracking plan infringements and unexpected events; delve into root causes and ensure resolution is achieved.

• Evaluate and authorize new event or property submissions.

• Keep documentation updated regarding tracking plans, data sources, and their destinations.

• Conduct audits of Segment sources and destinations to verify correct data flows.

• Create and maintain Standard Operating Procedures (SOPs), process documentation, and governance documentation for systems.

• Collaborate with Segment’s customer service representative on modifications, functionalities, and best practices.

• Act as the primary administrator and subject matter expert for Segment, Iterable, Unbounce, and Jotform.

• Oversee user management, permissions, integrations, configurations, and optimization of the platform.

• Provide initial technical support to the marketing team.

• Conduct Quality Assurance (QA) on Iterable journeys, campaigns, and audience segments.

• Manage relationships between integrated systems and ensure reliable data flow across platforms.

• Coordinate updates to platforms, integrations, and vendor releases.

• Submit change requests via the Change Advisory Board (CAB) process.

• Collaborate with engineering and data teams on tracking requirements and alignment of infrastructure.

• Train marketing team members on platform functionalities, self-service tools, and best practices.

• Work alongside analytics and CRM teams on reporting and data for personalization.

• Suggest enhancements for processes and tools.

• Monitor the quality, integrity, and compliance of data across marketing technology platforms.

• Support governance for tracking, segmentation, and data collection initiatives.

• Manage the daily health and configuration of enterprise marketing technology platforms, focusing primarily on Segment and Iterable.

• Transform platform capabilities into actionable solutions for campaigns, audience segmentation, and customer data requirements.

⛳️ Requirements

• 2-4 years of experience in marketing operations, marketing technology, business/data analysis, or a comparable analytical role.

• Practical experience with Segment or a similar customer data platform (e.g., Tealium, mParticle), as well as Iterable or an equivalent marketing automation/ESP platform (e.g., Braze, Marketo, HubSpot).

• Proficient understanding of event-based tracking principles: events, properties, schemas, APIs, and webhooks.

• Comfortable with reading and troubleshooting JSON payloads and basic data structures.

• Strong skills in troubleshooting and analysis.

• Ability to articulate technical concepts clearly to non-technical marketing stakeholders and convert business requests into technical specifications.

• Detail-oriented with a strong commitment to documentation and data governance.

• Comfortable navigating ambiguity and assisting in establishing new workflows and best practices.

• Robust analytical skills and comfort with data handling.

• Excellent problem-solving and organizational abilities.

• Basic SQL skills for querying and validating data.

• Familiarity with tools for tracking plan governance (e.g., Segment Protocols, Avo).

• Exposure to concepts related to customer journey orchestration or lifecycle marketing.

• Basic knowledge of HTML/CSS for troubleshooting email templates.

• Experience in a CRM or CDP-adjacent role supporting a marketing or growth team.

• Background in working with data warehouses such as Snowflake.

• Experience in creating SOPs, process documentation, or training materials for systems.

🏝️ Benefits

• 6% 401(k) matching with immediate vesting.

• Flexible time off policies.

• Comprehensive health and dental insurance plans.

• Wellness and mental health support through Peloton and Talkspace.

• Fulfilling career within a community of over 1,300 employees.

• Non-hierarchical environment that promotes employee growth and development.

• Competitive salary packages.

• Opportunities for bonuses.