Technical Marketing Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee trade shows from start to finish, which includes booth strategy, logistics, staffing, collateral, and on-site execution.

• Present the product at events.

• Create lead capture processes, structured follow-up methods, HubSpot attribution, and report on event ROI.

• Establish Overview's community presence on overview.ai, Reddit, and the automate.org forum.

• Develop a genuine, vendor-neutral technical voice for engineering communities.

• Initiate and enhance buyer review and listing profiles on G2, Gartner Peer Insights, Qviro, and Capterra.

• Connect event, community, integrator, and partner activities to monitored and influenced HubSpot pipeline.

• Collaborate with Business Development, Vision Sales Engineers, and leadership to convert activities into revenue.

• Establish the company's technical marketing and partnerships function from the ground up.

⛳️ Requirements

• Technical proficiency in machine vision or manufacturing.

• Customer-facing experience as an applications engineer, field application engineer, sales or solutions engineer, systems integrator, or a similar technical role in machine vision, industrial automation, robotics, or industrial software.

• Capability to conduct live product demonstrations, scope inspection or integration use cases, and engage in credible technical discussions without assistance from a sales engineer.

• 3 to 5+ years of customer-facing experience in a technical or go-to-market role within machine vision, manufacturing automation, or robotics.

• Proven experience managing trade shows from booth setup through follow-up and evaluating event-generated pipeline.

• Experience in building programs from the ground up without a pre-existing playbook or team.

• Ability to create valuable, vendor-neutral content for manufacturing engineers; a brief work sample is required.

• Open to coaching and direct feedback.

• Willingness to travel across North America: about 30% during the initial two months and 25% on an ongoing basis.

🏝️ Benefits

• Equity.

• Bonus.

• Direct access to leadership.

• Ownership of work and influence on company direction.

• Global exposure.

• Opportunity to collaborate with world-class engineers and operators in AI, embedded systems, and enterprise deployment.