Talent Marketing Specialist, Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement GTM-style campaigns through events and Indeed sourcing to enhance candidate engagement.

• Oversee the paid media budget and bidding for Indeed, while continually testing and refining campaigns.

• Direct the comprehensive planning, execution, and optimization of both virtual and in-person events.

• Aggregate performance data to evaluate campaign outcomes and provide actionable insights.

• Implement A/B testing methodologies to enhance messaging and boost campaign effectiveness.

⛳️ Requirements

• Over 3 years of pertinent marketing experience in launching and expanding digital campaigns.

• Demonstrated success in leading and coordinating cross-functional marketing initiatives for events.

• Familiarity with event and marketing automation platforms (Zoom Webinar/Eloqua) is essential.

• Experience in managing substantial paid advertising budgets and optimizing ad expenditures.

• Strong storytelling abilities and content creation skills for both candidate and customer interactions.

• Proficient in marketing tools such as Google Analytics, Zoom Webinar, Eloqua, AJO, and various paid ads management platforms.

• A Bachelor's degree in Marketing, Business, or a related discipline is preferred.

🏝️ Benefits

• Medical

• Dental

• Life insurance

• Disability coverage for Staff and Consultants

• 401K