SVP, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the marketing strategy and its execution across demand generation, product marketing, lifecycle marketing, brand, and design, ensuring outcomes are directly linked to company revenue.

• Spearhead inbound and outbound pipeline generation for both self-service and B2B outbound/sales-assisted acquisition efforts.

• Manage product marketing enablement for internal sales and customer success teams, as well as external market-facing stakeholders.

• Oversee the brand and design function, encompassing positioning, identity, and campaign execution for OpenLoop and its portfolio companies.

• Establish event marketing as a new operational function.

• Implement metrics-driven operational rigor through KPIs, dashboards, and consistent measurement practices.

• Mentor and develop the marketing team while instituting prioritization frameworks and scalable systems.

• Collaborate with Sales/Revenue leadership to synchronize self-service and outbound initiatives.

• Serve as the marketing representative to executive leadership.

• Carry out additional responsibilities as assigned.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.

• At least 12 years of experience in B2B marketing.

• Demonstrated senior leadership experience in scaling multi-functional marketing organizations.

• Proven track record of managing self-service and B2B/outbound funnels simultaneously without causing cannibalization.

• Experience in developing systematic marketing operations with metrics, reporting, and prioritization frameworks in a high-growth setting.

• Strong leadership capabilities across demand generation, product marketing, lifecycle marketing, brand, and design.

• A growth marketing mindset with the ability to guide brand and design teams without being a hands-on practitioner.

• Proficient in utilizing AI to enhance marketing productivity, execution speed, and decision-making processes.

• Exceptional executive communication and storytelling abilities.

• Comfortable working in a fast-paced, high-accountability environment.

🏝️ Benefits

• Medical, Dental, and Vision plans.

• Flexible Spending/Health Savings Accounts.

• Flexible PTO.

• 401(k) with Company Match.

• Life Insurance.

• Pet insurance.