Subscription Growth Manager

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Oversee the acquisition and subscriber journey.

• Establish the user journey to enhance paid subscription conversion both on-site and through email.

• Contribute to the design and packaging of City Cast DC's subscription tiers and value proposition.

• Create comprehensive lifecycle communications, including welcome, retention, and win-back series.

• Collaborate with the City Cast membership manager to design and execute ad hoc membership campaigns across email, website, social media, and podcast messaging.

• Work alongside editorial and audience teams to highlight subscriber benefits such as exclusive paywalled content, member events, merchandise, etc.

• Write or closely supervise copy for all acquisition touchpoints, including the website, newsletter, and in-podcast CTAs.

• Monitor and report on essential subscription metrics: conversion rate, churn rate, lifetime value (LTV), and net subscriber growth.

• Convert data into clear recommendations and share insights with key stakeholders.

• Keep up-to-date with industry best practices related to personalization, segmentation, and platform capabilities.

⛳️ Requirements

• 2-5 years of experience in a consumer subscription business, with a strong preference for media experience.

• Experience in growth or lifecycle marketing, conversion-rate optimization, or product marketing is essential.

• A solid understanding of subscription funnel economics — you know what influences conversion and retention rates and the reasons behind them.

• Familiarity with membership and CRM tools.

• Strong, clear writing skills that align with brand voice and create compelling copy that converts.

• A data-informed mentality — capable of interpreting metrics and applying insights effectively.

• Ability to manage multiple projects in a fast-paced environment.

• Genuine passion for local journalism and the communities it serves.

🏝️ Benefits

• This position is full-time and remote, offering excellent benefits.

• Candidates located in the D.C. area are strongly preferred to facilitate close collaboration with our local team.

• City Cast is an equal opportunity employer dedicated to excellence through diversity, actively seeking talented individuals from a variety of backgrounds and traditions.

• Learn more about our mission and core values here.

• We encourage all interested individuals to apply.